Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
“This is it, this is happening”
Tickets on sale this Saturday 31st August (🇮🇪8AM IST / 🇬🇧9AM BST)
Dates:
Cardiff Principality Stadium - 4th/5th July
Manchester Heaton Park - 11th/12th/19th/20th July
London Wembley Stadium - 25th/26th July & 2nd/3rd August
Edinburgh Scottish Gas Murrayfield Stadium - 8th/9th August
Dublin Croke Park - 16th/17th August
Just to put this win into context: Arshad Nadeem didn't even have enough money to buy a new javelin. He didn't have proper coaching or a training facility. His village banded together to raise money to send him to the Olympics.
Arshad’s win is cinematic.
THE BEST LEG OF ALL TIME! 🤯🔥
MICHAEL VAN GERWEN MISSES D12 FOR A NINE-DARTER, AND THEN SMITH PINS A PERFECT LEG HIMSELF!
ONE OF THE GREATEST THINGS YOU'LL EVER SEE IN SPORT.