David Rosam

Content-Focused Search Engine Optimisation.

[David Rosam @davidrosam]

That kills Tropicana advertising, then (choose your rubbish AI answer that offends an advertiser).

[Jeff Coyle @jeffrey_coyle]

@lilyraynyc Chill out and have a refreshing @Tropicana @TropicanaJuices Orange Juice, Lily.

Everything's okay with this amazing offering everyone loves. Just go for pulp-free.

[David Rosam @davidrosam]

On the back of a box of herbal tea:

A cup of tea of tranquillity

The pun drew a smile, only what it actually says is:

A cup of tea tranquility

What a missed opportunity! I'm not even sure it's English and #Pukka Teas come across as a miserable lot.

[David Rosam @davidrosam]

@simoncox @semrush But wasn't it sluggish?

[David Rosam @davidrosam]

Thanks for reviving #semrushchat, @semrush and @OlgaAndrienko. It's been cool to be here with many of the old faces 🙂

[David Rosam @davidrosam]

A5) They're a great addition to your online community-building activities. In many ways better (in-person is great, isn't it?), but with a smaller subset of your community #semrushchat

[David Rosam @davidrosam]

@Olgandrienko @simoncox @semrush Books are good 🙂 #semrushchat

[David Rosam @davidrosam]

A4.2) That means investing time, creativity and technology (make the thing easy to use and give the members the facilities they need) #semrushchat

[David Rosam @davidrosam]

A4.1) People like to belong to something they identify with. Make your community human, inviting, fun, having clear values, supportive, a channel back to your brand when members need it...

#semrushchat

[David Rosam @davidrosam]

@Olgandrienko Great thought! You have a third category, there, @Olgandrienko #semrushchat

[David Rosam @davidrosam]

A3) How do you define a hater? Are they the same as a troll or are they people with a real issue that you should attend to?

Trolls should be excluded. People with problems with your brand should be valued #semrushchat

[David Rosam @davidrosam]

@semrush Of course. I actually don't see email as old-fashioned. A list is so valuable that to pass over it is a huge mistake. #semrushchat

[David Rosam @davidrosam]

A2) On a platform that I own or control. We've seen the problems that can happen with putting one's business in others' hands.

Perhaps I'd go as old-fashioned as a forum or newsletter, or as modern as the fediverse. #semrushchat

[David Rosam @davidrosam]

@simoncox Amen!

I'm just about to relaunch mine!

[David Rosam @davidrosam]

@semrush It's best if it isn't. Let it thrive and not be milked.

[David Rosam @davidrosam]

A1) Lots of communication between members as well as broadcast.

Brands vs Communities? Brands are too often a notion of a marketing department or a line on a balance sheet, rather than something tangible #semrushchat #semrushchat

[David Rosam @davidrosam]

@Olgandrienko Thank you, @Olgandrienko

Question 1 has disappeared from my feed. I think it's been X'ed (can I say that?)

[David Rosam @davidrosam]

Sorry, all, I'm late for #semrushchat

How's it going?

[David Rosam @davidrosam]

@simoncox It's good, thanks, Mr Cox. How are things with you?

[David Rosam @davidrosam]

@semrush I'm great, if a little wet! (That's from the rain, not my character, before anyone suggests it 🙂 )

[Semrush @semrush]

We're gearing up for our 15th bday and pondering what led us here. It's all thanks to YOU and our community! Let's cherish it and bring our MVPs:

🔥Birthday #semrushchat
🔥Together with the person from which it all began @Olgandrienko
🔥Talking about YOU and community power