David Stober

Business builder, aspiring itamae, and dad. Brand. Growth. Studio. @ambaumlabs and @drinkdeweycrush.

[Ambaum @ambaumlabs]

Most auto parts returns are not a logistics problem. The part did not fit. And AI agents decide fitment from your product description, not your fitment metafields. Run the 90 day audit:

https://t.co/V4I0Atau4L

[David Stober @DavidStober]

@Shopify summer editions summary (1 of 2).

[Ambaum @ambaumlabs]

Shopify Summer Editions 2026 is heavy on AI. Here is part one: agentic commerce, the Shopify Catalog, the Universal Commerce Protocol, and Online Store updates.

https://t.co/QsbPdebMeY

[David Stober @DavidStober]

Time to break up with @Adobe after almost 20 years? Maybe, possibly..... likely?? Let's check this out @Affinity!

[Ambaum @ambaumlabs]

🚀 Belated @Shopify August 2025 updates are packed with wins:
➡ Nested cart lines
➡ Targeted auto-discounts by customer segments
➡ Store credits for B2B
➡ Discounts on fulfilled items

More flexibility. Cleaner checkouts. Stronger promos.
👉 https://t.co/6myMmT188Z

[Mariners Playoff Hopeful @MsPlayoffHope]

What he said.

[David Stober @DavidStober]

Fun bringing an unconventional brand to Shopify - art, music, merch. @theelovaters x @shopify x @ambaum

[David Stober @DavidStober]

Bonus: our dev team is too valuable to spend time on our own site.

With @webflow, marketing owns the site - and our @ambaum team stays focused on what we do best: scaling eComm brands through @Shopify with dev muscle and fractional CTO support.

[David Stober @DavidStober]

So what platform does a @Shopify Plus Partner like @ambaum use to build its own new website?
@webflow.

Why? Same reasons merchants choose Shopify: move fast, iterate often, focus on growth, and scale content with ease.

[Ambaum @ambaumlabs]

Ambaum brand @drinkdeweycrush dropping the new 8pk Crush Pack with Orange, reformulated Watermelon and Grapefruit, and the all new Lemon Cherry 🍋 🍒. Fun and flavor! https://t.co/E5ubYVlhZo

[David Stober @DavidStober]

Not sure why, but the too often used word cohort irritates me.

[Ambaum @ambaumlabs]

Key Q1 trends that emerged in the ecommerce landscape—both in our own pipeline at Ambaum and in broader @Shopify merchant activity. Some segments showed strong momentum, others not, likely influenced by external economic factors.

https://t.co/cnAaUSxMG4

[David Stober @DavidStober]

@Jason @ezraklein @JoshShapiroPA @GavinNewsom @MoneyLynch

[David Stober @DavidStober]

More and more using Grok as a part of my daily life for that gray area between search and ask. This wave is fun.

[David Stober @DavidStober]

As a person who has leveraged @Adobe and its creative suite for the last 15 years of my professional life, very excited to see this news from @canva. More competition is good! https://t.co/Yt7Uw2bSz3

[David Stober @DavidStober]

Wow, crazy hard to believe we are in this position talking this talk about @UW_Football. Feels like that athlete at the top of their game, blowing out their ACL (Jimmy Lake), training & coming back better than ever & then after 2 games (seasons) blows out their ACL again (DeBoer)

[David Stober @DavidStober]

@KalenDeBoer So fun to watch this program and growth. Let’s goo!

[David Stober @DavidStober]

Day 3 status… apparently I don’t sleep enough. 🥱 On a positive note though, I almost don’t remember I have it on. Let’s gooo self.

[David Stober @DavidStober]

Just watched the @Jason and @willahmed @TWiStartups POD and will be test driving @WHOOP for the next month. Thanks all for the rec.

[David Stober @DavidStober]

@Jason Less handouts = more complaints

[David Stober @DavidStober]

@Jason ACQ2

[David Stober @DavidStober]

The market catching up with all the @Shopify advancement will happen. While big, the $437k loss on 6 River is / will be noise.