We are in an assistive economy - we want help (brand opportunity!). For those who missed @lisaborabora this morning you might want to check out the MeetEVA (enlightened virtual assistant) video https://t.co/7EfpfpTQRL #asfasyd
Brands need to get permission to engage. Challenge for super funds is finding permission to talk to members earlier. Brands that find a way to authentically find their way into a conversation will be the winners in member engagement. @kpmgaustralia@lisaborabora#asfasyd
Silos need to remain on farms says @lisaborabora@kpmgaustralia Customer Brand and Marketing Advisory Partner speaking at the ASFA Conference on making the shift from product and price to service and organisation #ASFAsyd
Single biggest risk with automation through AI - you're giving up your intellectual capital. The boardroom discussion needs to be how do you protect your intellectual capital says @kpmgaustralia AI partner Rod Bryan #asfasyd#AI#superannuation
Biggest challenge in implementing artificial intelligence will be risk management says Stanford University Research Director Dr Ashby Monk, speaking with @kpmgaustralia AI partner Rod Bryan at the ASFA Conference #asfasyd#AI#superannuation