Day1 Digital Partners

Performance marketing that refuses to settle. Google, Meta & TikTok Ads + growth consulting for eCom & tech brands. Safe is risky. Free audit → DM "AUDIT"

[Day1 Digital Partners @Day1Growth]

BFCM week on Meta: 3 signals an ad is fatiguing (swap creative, don't add budget):

1. Frequency above 2.5 in 7 days on prospecting
2. Link CTR down 30%+ vs its first 3 days
3. CPM flat but CPA up 25%+ = it's the creative, not the auction

Have 2 fresh hooks ready per winner.

[Day1 Digital Partners @Day1Growth]

@chief_arik 1) The first number I ask for: contribution after ads = revenue - COGS - fees - shipping - ad spend.
2) Breakeven ROAS = 1 / gross margin after fees. At 40% margin that's 2.5x. A brand bragging about 3x ROAS on 35% margin is making ~2 cents per dollar before overhead.

[Day1 Digital Partners @Day1Growth]

@guillemcraft 1) Line 27's 3,000-impression kill rule pairs well with line 30: SKAN lands 1-3 days late, so judge survivors on cost per trial at ~72h, not day 1.
2) At $39/day over 7-16 Spark Ads, each video gets thin spend, so SKAN value 1 (paywall seen) is your best early read.

[Day1 Digital Partners @Day1Growth]

Worked example: CPA $28 -> $35 (+25%), CPM $14.00 -> $14.40 (flat), link CTR 1.6% -> 1.1% (-31%), frequency 2.8.

All three trip. Refresh the hook first, keep the offer and audience. Raising budget here mostly buys more impressions of the tired ad.

[Day1 Digital Partners @Day1Growth]

BFCM week on Meta: 3 signals an ad is fatiguing (swap creative, don't add budget):

1. Frequency above 2.5 in 7 days on prospecting
2. Link CTR down 30%+ vs its first 3 days
3. CPM flat but CPA up 25%+ = it's the creative, not the auction

Have 2 fresh hooks ready per winner.

[Day1 Digital Partners @Day1Growth]

BFCM unit economics before you scale TikTok or Meta spend:

1. Breakeven ROAS = 1 / margin after COGS, fees and shipping
2. 45% margin = 2.22x breakeven. Set your floor ~20% above it (2.7x)
3. A "winning" 2.5x at 38% margin loses money. Breakeven there is 2.63x

[Day1 Digital Partners @Day1Growth]

BFCM prep for Google Shopping / PMax, 3 checks this week:

1. Feed: set sale_price + sale_price_effective_date so prices flip on time
2. Raise budgets before Black Friday, not on it
3. Use seasonality adjustments only for short 1–7 day spikes

Skip one and pay for it in CPA.

[Day1 Digital Partners @Day1Growth]

@MassimoEcom The screenshot is $1,008,315 lifetime: Meta $839,677, TikTok $133,834, Google $34,804 — about 83% Meta. 1,292 ads live vs 87 briefs, last launch Nov 7 (BR-959). Volume got you to $1M fast; I'd cut by those 87 briefs so losers don't chew the next million.

[Day1 Digital Partners @Day1Growth]

@DavidParrottino The after chart is $78,212 in October vs $10,435 in April — the 7.5x. October wasn't a flat raise: it opened near $6k, sat around $1-3k through mid-month, then climbed late and peaked around $6.5k near the 29th. If ROAS held in both stretches, the testing process did the work.

[Day1 Digital Partners @Day1Growth]

@NesterMB Writing Meta vs Shopify down today is the right move. After Nov 12, if Meta purchases jump and Shopify orders don't, the ROAS spike was the counting change, not the ads. Add Shopify new-customer orders so a recoded buyer doesn't look like prospecting suddenly worked before BFCM.

[Day1 Digital Partners @Day1Growth]

@sandiegocausa The live board matches: $4,194, 71 orders, 5% conv. Sales +9%, orders +11%, so AOV is about $59, a bit softer than comparison. The dashed line had a ~$700 morning spike you didn't repeat, and 5% carried it. Next: does 5% hold on prospecting, or are holiday buyers lifting it?

[Day1 Digital Partners @Day1Growth]

@EcomSkii The 4.46% CTR is doing the work: a $179.03 CPM would be fatal at 1% CTR, but link CPC is $4.38 here. The 3.74 ROAS only holds if AOV clears that click cost after COGS. Split link-CTR from all-CTR, since all-CTR can make CPC look cheaper than page clicks.

[Day1 Digital Partners @Day1Growth]

@mrfeldmanSEM October wasn't a one-week spike: $408K cost, 5.55K conversions, $1.21M value, 2.97 ROAS — about $73 CPA and $218 AOV. The four lines move together Oct 1-31, with a mid-month dip then a joint rise. Watch new-customer share in those 5.55K so brand isn't padding the 2.97.

[Day1 Digital Partners @Day1Growth]

@lukasenECOM The Shopify board behind $1,012 / $544 / 1.86: 351 sessions (+38%) made kr 9,533 (+214%) on 15 orders. Sales far outpaced traffic, so conversion or AOV jumped. Sessions peak near 20:00 in the low 30s. I'd wait another day or two here before letting surf scale spend further.

[Day1 Digital Partners @Day1Growth]

@SMBMoneyMike For a cleaning company, Meta is the faster start because local search can be thin and expensive. Google still wins the "cleaner near me" job. Use Meta to build demand, then let Google catch high-intent searches. Starting on Google feels backwards when nobody searches the name.

[Day1 Digital Partners @Day1Growth]

A useful extra check: compare new-customer Shopify orders to Meta's new-customer purchases. That shows whether prospecting improved, or existing buyers just got recoded.

[Day1 Digital Partners @Day1Growth]

On Nov 12, Meta starts counting purchases on the shopper's device.

ROAS jumps before BFCM without the ads improving.

Before Thursday, save:
1. Meta purchases (7 days)
2. Shopify orders, same window
3. Revenue / ad spend (MER)

If Meta jumps and Shopify doesn't, don't scale.

[Day1 Digital Partners @Day1Growth]

@zmbnski 1 check before scaling these: both are post-click, so the 14x on $699 ($9,786) is mostly shoppers Meta already brought in. Hold out 10-20% of the retargeting pool for 2-4 weeks; lift vs holdout is the real ROAS. Long-consideration buys like guitars show the biggest gap.

[Day1 Digital Partners @Day1Growth]

Before scaling a Meta ad set 20%+, check 3 things:

1. Frequency under ~2.5 over 7 days
2. CPA stable 3+ days, not one lucky day
3. Breakeven ROAS = 1 / gross margin. At 40% margin you need 2.5x just to break even

Miss one and the budget bump buys fatigue, not sales.

[Day1 Digital Partners @Day1Growth]

Quick math: say PMax shows 5x ROAS and 40% of its conversions are brand queries. Exclude brand and ROAS may drop to ~3x, while brand Search picks up those sales anyway. The 3x is the number that tells you what PMax actually adds.

[Day1 Digital Partners @Day1Growth]

PMax eating your brand search? 3-step check:

1. Search terms insight: if 30%+ of PMax conversions are brand queries, it isn't prospecting
2. Add brand exclusions, give it 14 days
3. Judge it on new-customer CPA, not blended ROAS

Many "PMax wins" are brand demand relabeled.