Nester

Google, Meta, Microsoft & ChatGPT Ads for eCommerce & lead-gen brands. $2M+ tracked revenue, $100K+/mo managed. DM for an audit. ⚽ Liverpool fan

[Nester @NesterMB]

Black Friday is about five weeks out. Here's exactly how I'm preparing my Google Ads accounts, and why my Black Friday really starts on November 20. https://t.co/rvPIaBUHvb

[Nester @NesterMB]

@InternetH0F Smart brand move putting it under Scion instead of Toyota. If kei trucks flop, the Toyota name stays clean. If they hit, Scion gets a second life.

[Nester @NesterMB]

@netflix Emily made marketing look like 90% Paris cafes and 10% work. As someone in marketing, the ratio is slightly different.

[Nester @NesterMB]

Get your Black Friday ads uploaded and approved this week, then just switch them on when it's time.

Review queues get slow right when you can least afford it.

[Nester @NesterMB]

@FabrizioRomano "Until June? I think so" is doing a lot of heavy lifting in that sentence 😅

[Nester @NesterMB]

@brfootball Every United manager announcement runs like a product launch. Huge reveal, massive hype, and then everyone checks the numbers six weeks later.

[Nester @NesterMB]

Retargeting ROAS looks amazing because most of those people were already going to buy.

The real test is what happens to total sales when you turn it down.

[Nester @NesterMB]

@ayushagarwal Building got cheap, distribution didn't. The first 10 still come from talking to people one by one, which is the part nobody wants to do.

[Nester @NesterMB]

@chakirbillionzz Probably not. Anything above Add to Cart is competing with the one thing you want them to do. I'd test it right below the button or as a cart message instead.

[Nester @NesterMB]

@maestrotimk Sales call recordings are the most underused input in B2B ads. The exact words prospects use to describe the problem almost always beat whatever the team wrote in a brainstorm.

[Nester @NesterMB]

Underrated Black Friday lever: your free shipping threshold.

Set it just above your average order value and a lot of people will add one more thing to get there.

[Nester @NesterMB]

@omooretweets @a16z @venturetwins If agents end up being the ones choosing, product data and reviews start mattering more than the ad creative. Feels like a clean product feed is about to become a real brand asset.

[Nester @NesterMB]

@lifeofsplashh Agreed. Marketing can bring people to the door, but if nobody follows up on the leads properly, the ads end up getting blamed for what is really a sales problem.

[Nester @NesterMB]

@CJSlattery Underrated warning. Nothing worse than your best day of the year capping out at 2pm because the account hit its limit.

[Nester @NesterMB]

Best part of working with small brands: you change one thing on Monday and you can see it in the sales by Friday.

[Nester @NesterMB]

@dramaricic Good, honestly. Ideas are cheap, the 8 months of showing up is the part nobody can copy.

[Nester @NesterMB]

@bradsmith The lead quality part matches what people keep saying. Someone who asked ChatGPT and got your name has basically had the comparison done for them already. How are you tracking which leads came from it, just asking on the call?

[Nester @NesterMB]

@anibaldinelli That last part is the whole game. If the brand only sells because the founder is posting every day, there isn't much to buy. Makes sense it looks the same on either platform.

[Nester @NesterMB]

Things I check first in any new Google Ads account:

1. What actually counts as a conversion
2. Search terms from the last 30 days
3. Where the money goes by campaign
4. The landing page on a phone

The problem is usually hiding in one of those four.

[Nester @NesterMB]

@CyrusShepard Real edge of your seat stuff. Somehow every update is a coin toss that keeps landing on the same side.

[Nester @NesterMB]

@wolli_ecom Rough timing with BFCM this close. Did they give any reason or just the generic notice? Going through a Meta partner or agency rep has been the most reliable way I've seen to get a real person to look at it.