dustin coleman

I'm here for a good time not a long time

[Joe Pompliano @JoePompliano]

Tiger Woods and Rory McIlroy are launching a new indoor golf league — and I think it can be huge.

Here's why:

Overview
TGL is a new golf league started by Tiger Woods, Rory McIlroy, and Mike McCarley of TMRW Sports.

• 6 teams (3 PGA Tour players each)
• 18-hole golf matches every Monday night

Each match has a 2-hour time limit and takes place inside a 135,000-square-foot arena in Palm Beach, Florida.

The golfers will hit long-distance shots into a simulator the size of an IMAX screen before moving to a short-game area for chipping, bunker shots, and putting.

The venue will hold 1,500 to 2,000 people — and some of the world's best golfers have committed to play:

• Tiger Woods
• Rory McIlroy
• Jon Rahm
• Justin Thomas
• Collin Morikawa
• Matt Fitzpatrick
• Xander Schauffele
• Max Homa

But here's why it could actually work...

1. Equity alignment: TGL will be owned by four different groups: TMRW Sports (54%), the PGA TOUR (18%), the individual teams (18%), and the players (10%).

This structure aligns incentives across all major stakeholders and forces everyone to focus on growth.

(h/t @Sportico)

2. Celebrity investors: TMRW Sports & TGL have raised money from 50+ of the world's most popular athletes and celebrities.

• Josh Allen
• Steph Curry
• Shohei Ohtani
• Gareth Bale
• Arthur Blank
• David Blitzer
• John Henry
• Shaquille O’Neal
• Dwyane Wayne
• Kevin Durant
• Lewis Hamilton
• Tony Romo
• Justin Timberlake
• Sidney Crosby
• Justin Bieber
• DJ Khaled
• Macklemore
• Darius Rucker
• Alex Morgan

All of these investors have huge audiences and can make a meaningful difference in the growth of TGL.

3. Primetime Golf: TGL's season will run for 15 weeks from January to April 2024.

This is a perfect time because 1) they are only competing with NBA and NHL regular season games, 2) US sports fans are already trained to watch sports on Monday nights because of Monday Night Football, and 3) it will be the only golf event played in primetime (not midday).

4. Social & Gambling Content: All TGL players will be mic'd up during the matches, which has already proven to be successful with "The Match" Series (7 events so far).

Plus, TGL matches will have a gambling component, creating friendly banter that performs well on social media (Social impressions —> TV viewership).

4. TV Rights: TGL will get a good TV deal because 1) Tiger Woods is involved, 2) there is a lack of premium sports rights up for grabs (outside of the NBA), and 3) advertisers will pay a premium for the audience.

Remember: Tiger Woods doesn't move the needle; he is the needle. And my guess is that a current PGA Tour partner like NBC will pay up big to test the concept.

So the only big question remaining is whether traditional golf fans will enjoy indoor golf content enough to tune in every week.

But with TGL’s impressive list of owners (Woods & McIlroy), players (Woods, McIlroy, Rahm, Thomas, Morikawa, etc.), and investors (50+ celebrities with huge audiences), I certainly wouldn’t bet against them.

Ps. Today's podcast broke down the entire TGL business model and also included an exclusive interview with @alexisohanian, who (along with Serena and Venus Williams) just purchased the first TGL team.

Apple: https://t.co/wyITB1Gi86
Spotify: https://t.co/l16609F6P6

Enjoy!

[Joe Buck @Buck]

I’m happy for you and even more so for the people who were in that silent room with you all those years. Listening to you and your thoughts.And your worries. And what you would do as manager or coach. Rejoice friends of Rick Banks. Rejoice! Turn that sound on - LOUD!!!

[Pickswise @Pickswise]

AJ Brown bet Britain Covey his next game check that he’d get a strike 😂

Clutch

(via @brit_covey2)

[dustin coleman @dc_coleman]

I bet the Commanders analytics guy said it was bad idea to go to go for 2 down 12 7…. Everyone should of taken the points and relied on their strong D

[dustin coleman @dc_coleman]

@Titsyeah @JordanColeman_

[BLACK ADAM SCHEFTER @B1ackSchefter]

Brian Robinson was introduced to “Many Men” after being shot twice in the leg 6 weeks ago

[dustin coleman @dc_coleman]

@PointsBetUSA @JordanColeman_ @Titsyeah

[Playmaker Betting @playmakerbet]

Cam Akers: “We are going to run all over the Bills tonight!”

Darrell Henderson:

[Shooter McGavin @ShooterMcGavin]

Tiger and Rory waving to a few fans at St Andrews today

[Jake Paul @jakepaul]

#TommyFumbles

$2K to someone who retweets this.

[Jake Paul @jakepaul]

Dana - Since you like me now, how about a 1 fight UFC deal to fight Conor.

If I win, you agree to my UFC fighter pay and healthcare proposal.

If I lose I donate my entire purse to all UFC fighters who make less than $50K a fight and never mention UFC again

Deal?

[Jake Paul @jakepaul]

If the Bengals win the Super Bowl I’m giving one person who likes and retweets this tweet $10,000 dollars.

Must be following me to win. GO.

[Barstool Sports @barstoolsports]

$1,000 to get tackled by Stefon Diggs, totally worth it @pardonmytake (via ig:trent.lewinn /trentsdreamco)

[Larrrrrry @Larrylocks8]

Like and RT this tweet and I’ll send a couple 4 people some cash 🤑🤑🤑

[SportsCenter @SportsCenter]

Be careful with your phone around Brad Marchand 😅😂 @Bmarch63

(via @BySeanMcGuire)

[dustin coleman @dc_coleman]

56 yard field goal by Adam Vinatieri

[Jim Irsay @JimIrsay]

TRIVIA, for $1000 + $1000 to the Animal/Humane shelter of your choice: In 1953, Bert Rechichar set a Colts record that still stands today---but it has been TIED 8 TIMES SINCE. Name the record AND last player to tie it (hint, he is currently employed by us). Retweet w/answer.🏈

[NFL Memes @NFLMemes]

Me when I see a dog at a party

[dustin coleman @dc_coleman]

Thank you @FDSportsbook for the free $100 bet, went too conservative!!

[FanDuel Sportsbook @FDSportsbook]

🎄 𝗚𝗜𝗩𝗘𝗔𝗪𝗔𝗬 🎄

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▪️ Retweet this tweet
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[dustin coleman @dc_coleman]

@FDSportsbook 🎁

[dustin coleman @dc_coleman]

@ChrisHarrisJr @Mathieu_Era @ChrisHarrisJr Love seeing this. Hate each other on the field, so much respect off. How it always should be