Dean Duffield

[Alex Buraks @alex_buraks]

You probably heard about Yandex, it’s the 4th biggest search engine by market share worldwide. Yesterday proprietary source code of Yandex was leaked.

The most interesting part for SEO community is: the list of all 1922 ranking factors used in the search algorithm

[🧵THREAD]

[Dean Duffield @deanopaulio]

5. More Advanced Targeting Options

Advertisers will have access to more advanced targeting options, inc. the ability to target specific demographics, locations & behaviors. Allowing advertisers to reach the right people at the right time resulting in better ad performance & ROI.

[Dean Duffield @deanopaulio]

The (not too distant) future of #GoogleAds #PPC

A thread.

[Dean Duffield @deanopaulio]

4. Enhanced Ad Formats & Interactive Features

Google Ads will offer more interactive & immersive ad formats such as video ads, 360-degree images and AR experiences, allowing advertisers to better capture the attention of their target audience and drive higher engagement.

[Dean Duffield @deanopaulio]

Can you add a MC product feed to an existing pMax campaign that hasn’t ran yet?

Built out a pMax campaign ready for the client to hook up MC but doesn’t look like you can add product feed to pMax campaign later (only in initial setup)

#ppcchat #ppc #GoogleAds

[Dean Duffield @deanopaulio]

Is it worth running DSA adgroups/campaigns alongside Performance Max given that pMax is effectively doing the job of DSA?

#ppc #googleads #ppcchat

[Dean Duffield @deanopaulio]

@OrpheusDescends A refreshing read, thank you 🙏 Would love to talk Google Ads with you some time.

[Dean Duffield @deanopaulio]

@MarkPreston1969 Excellent study. Love your transparency Mark. Would be great to see a study for PPC salaries ;)

[Dean Duffield @deanopaulio]

@GBeinl 100% yes if you're an established eComm brand with a decent budget. Depends for lead gen. No for low budget accounts.

[Dean Duffield @deanopaulio]

@NeptuneMoon pMax seems to be a good option for eComm retailers who want to boost their share of voice, grow a brand and take market share. I feel we’ve become obsessed with Revenue/ROAS which is too linear and short term with no consideration for incremental brand lift.

[Maggie Koerth @maggiekb1]

"Without radio, how are people finding new stuff?" I wondered recently. Answer: They aren't.

[AdsLiaison @adsliaison]

There's an ongoing issue causing reporting delays in Google ads products and Google Analytics. We're working to address the issue. Please see the dashboard for updates: https://t.co/F19BfFj8h7

[Dean Duffield @deanopaulio]

#GoogleAds question - is there a way to set up column sets at MCC level and have them appear within every ad account. PITA having to config my preferred column sets in every account! #ppcchat

[Dean Duffield @deanopaulio]

So far so good! Been like a kid in a sweet shop having my head in lots of different #GoogleAds accounts. Super excited to learn more about our clients, their businesses, their objectives and how we translate that through their PPC campaigns. Onwards and upwards as they say 😀

[Dean Duffield @deanopaulio]

I feel like rather than spending loads of time manually adjusting CPC bids, we should embrace automation/ML and use our time working on strategy, creating quality ad copy & assets, maximizing conversion tracking, improving landing pages… do you agree?

[Dean Duffield @deanopaulio]

Question for the #GoogleAds community… how much of your campaigns are still managed manually (CPC bidding, optimizations etc) vs using automated strategies? Where do we want to be spending our time in 2022?

[Dean Duffield @deanopaulio]

I��m happy to share that I’m starting a new position as PPC Manager at Maley Digital! https://t.co/nDzRqitwfL