The reduction in effectiveness of traditional digital marketing channels (SEO/SEM, FB, content, ..) coupled with the increased focus on marketing efficiency, is leading many growth stage companies to reassess everything from first principles.
Here's a note I received last week from a growth ($20M+) company who recently let go their marketing leader. As you can see below, everything is on the table.
"We would love to chat with marketing leaders at startups doing $50M+ revenue. We’re eager to dig into:
-- Allocating budget between awareness and demand
-- Effective (and ineffective) channels and processes
-- Choosing between external and in-house resources"
CEOs: the marketing strategies and channels that got you to $10M in revenue over the past couple years, likely won't get you to $100M. Don't become complacent. If you're not
Words of wisdom from our amazing founder @christinageist featured in The Art of the Pivot, American Express Business Class. Thank you @americanexpressbusiness for the sharing this with the world. Boom!
My prom date/wife @ChristinaGeist and her company @Boombox_Gifts profiled by @AmericanExpress! How cool.
I’ve watched Christina and her team of women hustle, adapt, and thrive over these last seven months. A Boombox is, as they say, the Best Gift Ever. 💥 https://t.co/udYZwgkqsA
Debbie Grishman (@deb_grishman) Global Marketing & Brand Strategy Leader @boombox_gifts shared her experiences with career changes. Her advice is to not be shy. Reach out to your connections and be authentic. Take in all the advice you can get.
#SMWONE
The Muse's @jeanniekim will be hosting a @socialmediaweek panel with @deb_grishman and Sejal Gulati on navigating a career transition on Wednesday, May 6 at 6:00 PM. We're offering 20% off if you use the code SWM1speaker20. Register here: https://t.co/oiU4G5uXe1 #SMWONE
"Helping businesses prosper, not only through funding solutions, but via knowledge & insights, is at the core of what we do & makes me proud to work here every day." @deb_grishman, VP, Global Content for #AmexBusiness at our Summit for Success. Learn more: https://t.co/XpVUeSM2Ei
"A day like today is quite honestly the best part of my job. Spending time with businesses – so we can better understand their needs and how to help them thrive – is what it's all about." - @deb_grishman, VP of Global Content for #AmexBusiness
'At @AmericanExpress we are reinventing what content means for the brand. We are finding more opportunities to connect with our consumers by romancing them along the journey, focusing on mid-funnel engagements.' @deb_grishman with @newscorp's #ScottHendrickson 💳🤑 #BISummit