Decoding Oblivion

Podcast about marketing in the age of algorithms, AI, and automation. Real experience and honest conversations.

[Eva ON @evaoltida]

adtech is not being revolutionized overnight
but it is shifting in ways that matter right now
sat down with @vladchejkov who has been building inside the adtech stack for over a decade and the conversation was refreshingly honest
ai referred traffic going from 0 to 20% in a year. buyers still wanting manual control even when full automation exists.
three engineers now outproducing teams of fifty
the biggest platforms are not getting disrupted by ai. they are getting stronger because of it
so where is the actual opportunity? that is what we got into

links in the comments

[Eva ON @evaoltida]

your seo is strong. your google rankings are solid.
and you're still invisible to the ai recommending vendors to your buyers.
sat down with founder pierre-louis and head of sales @lois_Geonimo form @trygeonimo to break down why that gap exists and what to do about it.
what hit different from this conversation:

- only 10% of ai citations overlap with google results. ranking means nothing if the model doesn't know you exist.
- brands with the best seo teams are often the most shocked by their ai visibility audit. the two don't translate the way you'd think.
- there's still a real window for smaller brands to compete before the big players figure this out. but it's closing.
the line that stuck: on google you compete to be clicked. on ai you compete to be chosen.

when did you last check if your brand shows up in an ai answer in your space?
links in the comments 👇

[Decoding Oblivion @decodeoblivion]

The agentic economy isn't theory anymore - it's already running.
strong conversation with @ConejoCapital ↓

[Eva ON @evaoltida]

ai agents are no longer just tools you use. they earn. they spend. they operate independently to complete a goal
the next shift isn't ai helping us manage money. it's ai managing its own
sat down with @ConejoCapital founder of @clawpumptech to get into what that actually looks like in practice right now, not in theory.
a few things that stuck with me from this conversation:
when an agent runs out of budget mid-task and stops who owns that outcome? the agent, the builder, or the human who set it in motion?
the self-funding loop. an agent generating its own capital to keep working. already happening.
why this funding wave feels a lot like 2021 and what that pattern usually means
the line that reframed everything for me: the human is no longer the one running out of money on the task.

links in the comments 👇

[Eva ON @evaoltida]

new episode of @decodeoblivion
is live! Gerald Heydenreich from @ethermail_io
on why email hasn't changed since the 1990s, we covered wallet-to-wallet communication, ai outreach, and the attention economy.

links in bio.

[Decoding Oblivion @decodeoblivion]

Your inbox isn’t yours - Gmail decides who gets in. what if you could change that? ✉️

Full ep → https://t.co/MtGHg4jbQL

[Decoding Oblivion @decodeoblivion]

• YouTube https://t.co/dYhVQXEMOl

• Spotify https://t.co/x5zUGK8lci

• Apple Podcasts https://t.co/6PZMowEvks

• Castbox https://t.co/cI5SMjK1tU

[Decoding Oblivion @decodeoblivion]

90% of news is just copy-paste 👀 Algorithms run the world.

Full conversation on the channel 🎧

[Decoding Oblivion @decodeoblivion]

Episode 1 is live: https://t.co/zFZmkOanMo

We break down what’s actually working in outbound today: AI, personalization, scale, deliverability, and the mistakes teams still make.

[Decoding Oblivion @decodeoblivion]

Cold outreach isn’t dead - it’s evolved.

In the first episode of Decoding Oblivion, @evaoltida talks with Rodi Patlis, co-founder of LeadGet - a B2B outbound growth agency ranked in the top 10% of Smartlead users worldwide by replies and deals created.