Eva ON

managing director @maads_hub 🧡 powering @aads_network • @slise_xyz
🎙️ host @decodeoblivion

[Eva ON @evaoltida]

thank you @radarblock for a great panel and event, thank you @OliWeb3_ 💚
it was a pleasure sharing thoughts with some great people: @Tianqi_Wang5 from @KaitoAI, @KrysiaKozak from @cookie3, Jack from @ionet, and @TomerSharoni from @addressableid.

we all agreed on the importance of products that stick by prioritizing UI/UX
how cost per retention should be a crucial metric for tracking campaigns and ROI
and that data analysis in web3 = chaos + opportunity.

the projects that solve attribution, retention, and real user intent will own the next cycle… maybe

[Eva ON @evaoltida]

YT: https://t.co/tLHwhda0Wn
Spotify: https://t.co/VUp0DhuqUK

[Eva ON @evaoltida]

everyone is calling chatgpt the google killer.
@vladchejkov is not so sure.
his take: the biggest players in advertising are not getting disrupted by ai. they are getting stronger because of it.
contrarian? maybe. but hard to argue with.
full episode in the comments.

[Eva ON @evaoltida]

@vladchejkov @BlockchainAds_ YT: https://t.co/tLHwhda0Wn
Spotify: https://t.co/VUp0DhuqUK

[Eva ON @evaoltida]

adtech is not being revolutionized overnight
but it is shifting in ways that matter right now
sat down with @vladchejkov who has been building inside the adtech stack for over a decade and the conversation was refreshingly honest
ai referred traffic going from 0 to 20% in a year. buyers still wanting manual control even when full automation exists.
three engineers now outproducing teams of fifty
the biggest platforms are not getting disrupted by ai. they are getting stronger because of it
so where is the actual opportunity? that is what we got into

links in the comments

[Eva ON @evaoltida]

@lois_Geonimo @trygeonimo 🎙️ [YouTube]
(https://t.co/X4VqG4xbHl)
[Spotify](https://t.co/uHCKdtEDA8) [Apple]
(https://t.co/1VhAuICoZS)
Amazon: https://t.co/r9bUtG2Dsd

[Eva ON @evaoltida]

your seo is strong. your google rankings are solid.
and you're still invisible to the ai recommending vendors to your buyers.
sat down with founder pierre-louis and head of sales @lois_Geonimo form @trygeonimo to break down why that gap exists and what to do about it.
what hit different from this conversation:

- only 10% of ai citations overlap with google results. ranking means nothing if the model doesn't know you exist.
- brands with the best seo teams are often the most shocked by their ai visibility audit. the two don't translate the way you'd think.
- there's still a real window for smaller brands to compete before the big players figure this out. but it's closing.
the line that stuck: on google you compete to be clicked. on ai you compete to be chosen.

when did you last check if your brand shows up in an ai answer in your space?
links in the comments 👇

[Eva ON @evaoltida]

🚀hiring alert
we're growing and looking for someone who thinks in systems, not just tactics.

if you or someone you know lives at the intersection of growth marketing and Web3/AI, and wants real ownership over strategy, not just execution, I'd love to connect

💌 dm me

[MAADS @maads_hub]

We’re hiring: Growth & Marketing Strategy Advisor (Web3 / AI / Growth)

We’re looking for a strategic and hands-on marketing leader to help scale MAADS - Web3 performance & growth marketing hub

This role is for someone who loves building growth systems, shaping positioning, improving funnels, generating hypotheses, and influencing real business decisions - not just running campaigns.

We’re looking for someone with:
• Strong growth/performance marketing background
• English proficiency at C1+ level
• Native or fluent Russian language skills

Remote • High autonomy • Real impact

For more details - reach out to our HR manager: Ann✨
https://t.co/EIgWHKvAnq

#hiring #growthmarketing #web3

[Eva ON @evaoltida]

@ConejoCapital @clawpumptech my pleasure 💚

[Eva ON @evaoltida]

ai agents are no longer just tools you use. they earn. they spend. they operate independently to complete a goal
the next shift isn't ai helping us manage money. it's ai managing its own
sat down with @ConejoCapital founder of @clawpumptech to get into what that actually looks like in practice right now, not in theory.
a few things that stuck with me from this conversation:
when an agent runs out of budget mid-task and stops who owns that outcome? the agent, the builder, or the human who set it in motion?
the self-funding loop. an agent generating its own capital to keep working. already happening.
why this funding wave feels a lot like 2021 and what that pattern usually means
the line that reframed everything for me: the human is no longer the one running out of money on the task.

links in the comments 👇

[Eva ON @evaoltida]

🎧 Listen on your preferred platform:
YouTube: https://t.co/T6kaGPfTEa
Spotify: https://t.co/IA72n0U339
Apple Podcasts: https://t.co/tqamBXWSLZ
Amazon Music: https://t.co/1furjm3Aw3
Castbox: https://t.co/UcKjERfw4L

[Welldone @welldone_tech]

The team you'd hire from Welldone is the same team that built AADS @aads_network

Running since 2011. 314M+ daily impressions. Still on the stack our engineers maintain today.
Slise, DexRanger, Linkko - all in-house, on the same system.

Most agencies learn Web3 on your project. We don't. We know the compliance traps, the wallet integration patterns, the payout flows - because we've been running a live crypto ad network for 15 years, not reading about one.

https://t.co/dDvp6AoYGf

[Eva ON @evaoltida]

Youtube (https://t.co/20MMTaiJZD)

Spotify (https://t.co/XDld7w3ZCF)
Apple Podcasts (https://t.co/T5kvPIOQWd)
Amazon Music (https://t.co/hkhrNDLxNR)
Castbox (https://t.co/03SwqIMCNo)

[Eva ON @evaoltida]

new episode of @decodeoblivion
is live! Gerald Heydenreich from @ethermail_io
on why email hasn't changed since the 1990s, we covered wallet-to-wallet communication, ai outreach, and the attention economy.

links in bio.

[Eva ON @evaoltida]

@greg16676935420 so perceptive 🥹

[Eva ON @evaoltida]

@greg16676935420 I don’t know where i would be without the pythagorean theorem. we owe it to the greeks

[Eva ON @evaoltida]

@xxmahibogixx Better days are coming for humanity

[Eva ON @evaoltida]

YouTube (https://t.co/2a86BuszsQ)
Spotify (https://t.co/wz75rfB8Vi)
Apple Podcasts (https://t.co/nvjN3DEVRt)
Castbox (https://t.co/WxBj8fsSA7)

[Eva ON @evaoltida]

media isn't dying. it's being rebuilt and most people haven't noticed yet

new @decodeoblivion ep with Fred Lai, we went deep on:

→ why ad models are breaking
→ ai in newsrooms (the real story)
→ why 90% of content is already commoditized
→ what credibility even means anymore

if you work in media or marketing this one will hurt a little 🎧

[jack @jack]

https://t.co/jgZkBvYOPt

[Eva ON @evaoltida]

Youtube (https://t.co/Ry4M7721NY)
Apple Podcasts (https://t.co/q7jQXSOuwZ)
Spotify (https://t.co/WqIHvbosw6)
Castbox (https://t.co/BNPF8iT0Id)

[Eva ON @evaoltida]

started a podcast.

it’s called Decoding Oblivion - we explore more about the AI tools, systems and people actually shaping how marketing and growth work right now
episode 1 is up- my guest is Rodi Patlis, cofounder of LeadGet we talked outreach, automation, and what selling looks like after AI took over half the workflow

links below
@decodeoblivion