Dec

Corporate growth marketer trying to escape the permanent underclass with ecom. 🇬🇧

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@drewfallon12

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@conortrains Where are you sourcing your creators from? I’ve tried useclip but it’s hit or miss tbh

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@matthucius @BBC wtf lmao surely you can sue them for this?

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@RomanEcom @MAustinHarrison gutted - anytime there's a Roman pod I stick it on the TV and grab a beer

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@jforjacob When you say 50 creatives are you literally meaning 50 individual ads, or 50 concepts/angles with multiple ads per?

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@conortrains Scotlands 5-10 years behind the bell curve with most shit, online entrepreneurship no exception.

Anecdotally know of a few hometown acquaintances starting fashion brands, but they look more like early Gymshark type clones, so still a ways to go

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@elliotkovac28 100%. Same goes for 'AI media buying' IMO - any top tier media buyer could build an agentic workflow to optimise ad accounts, especially with Meta Ads MCP coming to Claude etc

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@conortrains Bro keep the vids coming just hide the numbers

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@proptechpioneer “… I refuse to give my home away cheaply just because of the ridiculous economic climate we’re in…”

What an incredible statement. How do these people have no grasp of market value

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@AnthonyHigman Yeah this is a blatant cash-grab by Google, but isn't the solve here simply decreasing daily budgets by n% to negate the impact?

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@couuor @brianrolph3 I interpret ‘media buying is dead’ more of a critique against 10% of spend agencies/freelancers - obviously pushing the buttons inside an ad account still matters, it’s just the knowledge gap (and thus the cost) to do so is shrinking to near zero

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@drewfallon12 The Noted Aromas deal looks incredible on the surface - raised no equity (that I can see) and sells 3-4 years after founding for £31m... Insane

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@conortrains YouTube vid when 🙏

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@thesamparr To be fair isn't the underlying issue just semantics here?

You said you sold for $40m and are including your personal compensation + underlying equity growth in that - versus the actual sale price of ~$20m, which is what investors & employees would see it as?

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@HAPM1610 @jforjacob This is such a good idea - just implemented it, cheers 👏

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@andreilunev How do you recommend sourcing that volume of creative? That's my biggest bottleneck with running CC. I assume you're deploying mainly statics?

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@conortrains @rickoslicko your ad creatives - are you going direct to UGC creators or what? Making statics yourself etc?

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@fabien_mouvet Yeah for sure - I used to work for a big independent who charged 20% to enterprise clients (🙃). Those scenarios it’d be an easier sell but I worry the lower market could be a bit of a slog for you guys - though I hope I’m wrong!

Just my 2¢