Boris Beceric

Dude, dad, musician, weightlifter.
Also Google Ads - need help, hmu!

[Boris Beceric @BorisBeceric]

Quick checklist:
• Check delivery in surcharge countries
• Review location targeting; use “Presence” where appropriate
• Exclude unwanted markets proactively
• Monitor invoice fee lines

[Boris Beceric @BorisBeceric]

Google’s surcharge on ads served in France (and other countires) rises from 2% to 3% on January 1, 2027, according to its notice. Google says the fee helps cover regulatory compliance costs. It applies to delivery in France - not your entire account’s spend.

[Boris Beceric @BorisBeceric]

Not advertising in France? Receiving the notice doesn’t mean you’ll pay more. Check actual user-location reports: your intended target markets and where your ads actually appear may differ.

[Boris Beceric @BorisBeceric]

Destroying the grass in order to touch the grass. How meta of you.

[Google @Google]

@GlitterPixely Our favorite kind of touching grass 🌱✨

[Boris Beceric @BorisBeceric]

@theJoeShmow @AnthonyHigman @rustybrick @SERPalerts THAT'S the feature 🤷‍♂️

[Boris Beceric @BorisBeceric]

Ah fuck! Should have done search term analysis.
Sorry boss...🤷‍♂️

[Boris Beceric @BorisBeceric]

@mikeryanretail @reidjjackson just offer him VIP seats at the Cricket World Cup final

[Boris Beceric @BorisBeceric]

Oh well...

[Boris Beceric @BorisBeceric]

@jason_kint @danawhite insanity

[Boris Beceric @BorisBeceric]

@Mel66 It's like that scene in Spies Like Us, only everyone is called Max 😂

[Boris Beceric @BorisBeceric]

@actionbrians Reminds me

[Boris Beceric @BorisBeceric]

Tech oligarchs 100% wanted to leave us with the bill. Now they're going to have to swipe their goddamn credit cards.

[Boris Beceric @BorisBeceric]

@mikeryanretail Quickly outline, save for Monday (or tonight).

Spend time with kids.

Always.

[Boris Beceric @BorisBeceric]

Black Friday isn't the time to figure out your strategy. It's the time to execute it.

And no, doubling your Google Ads budget on Thursday evening isn't a strategy. 😉

[Boris Beceric @BorisBeceric]

STARTING WITH YOUR BFCM PREP NOW?

You're already 2 months behind.

Seriously.

Black Friday is 3 weeks away. And some of the most important work should have been done in August or September.

[Boris Beceric @BorisBeceric]

→ Landing pages & checkout. Make sure they work. Especially on mobile.

And one more thing: Know. Your. Fucking. Margins.

A record-breaking ROAS means fuck all if you've discounted away your profits.

[Boris Beceric @BorisBeceric]

@BachmannRudi So einfach ist das nicht. Beim Thema Grenzschutz ist er sicher ein Zentrist. Bei anderen Themen (Healthcare / Labor / LGBTQ+ usw) steht er bestimmt eher links der Mitte. Frage mich, in welcher Partei er hier wäre...