Brian

hungry dogs eat 🐺 Google Ads freelancer, or whatever

[Brian @actionbrians]

@AndrewLolk uh spicy - what’s your thought/decision process to determine when bidding on brand is the wrong move?

[Brian @actionbrians]

@jitsen4785 my ai detector is of the chains with this comment

[Brian @actionbrians]

just exited a Google rep call where the following line was said:

“we usually see a 25% uplift in Google Ads performance when linking GA4 to the Google Ads account”

so here’s a quick growth tip from me to you all

you're welcome

happy thursday. i have to lie down now.

[Brian @actionbrians]

@BN_Wenner the accumulative uplift would actually have scaled to the moon then - literally

[Brian @actionbrians]

@Hsenju

[Brian @actionbrians]

@Goprogabriel Let’s go 🇩🇰

[Brian @actionbrians]

@PPCKirk heartbreaking - so sorry to hear this Kirk

[Brian @actionbrians]

@aiwithremy ecom soup is phenomenal

[Brian @actionbrians]

mission failed successfully – never change linkedin 🫶🏻

[Brian @actionbrians]

what I keep coming back to is this: if these numbers are accurate, then either these guys do nothing but account audits, or they’re using a very loose definition of what an “audit” is.

am I the only one wondering about this?

[Brian @actionbrians]

freelancers + agency owners — let’s talk account audits.

after years in the ecom world, i’ve seen plenty of agency owners boast “200 audits in the last 18 months” – usually as a hook to grab attention.

[Brian @actionbrians]

i want y’all to know i always set aside time to figure out how many audits this comes out to per day/week, and i compare that against how long i’m actually spending on account audits

[Brian @actionbrians]

but why? - because i love YouTube Ads, and the added halo effect it creates on search/shopping + other channels

in 2026 i've seen YouTube Ads take up a larger % of total Google spend, and as a result, unlocked growth not only in Google Ads accounts, but also on Amazon.

[Brian @actionbrians]

nobody has asked (no hate, you have more important things to do), but this is how I plan to steer Google Ads spend from the rest of October into November across Search/Shopping and YouTube.

[Brian @actionbrians]

build momentum going into Black Week with YouTube Ads, and hold off search/shoping spend as much as possible, and then when Black Week hits move focus search/shopping

of course there will be cases where the approach needs to be different, but this serves as a rule of thumb.

[Brian @actionbrians]

@MattiSchroder genuinely can’t figure out if this is satire

[Brian @actionbrians]

@MattiSchroder Welcome back to the timeline! Happy to hear that your mental state is sorted 🙌🏻

[Brian @actionbrians]

@jordan_ross_8F GROK

[Brian @actionbrians]

@mikeryanretail the downside of sharing cool stuff unfortunately

[Brian @actionbrians]

@jacob_posel @TaylorHoliday @iamshackelford huge iykyk