Dedicated Co

We help non-technical founders build online businesses • building

[Bennett Capozzi @BennettCapozzi]

This blog post is motivated by one of my first freelance projects where we attempted to improve conversion without success. It turns out we weren't thinking big picture enough. Join me on this journey to crack conversion and subscribe to the newsletter! (link in bio)

[Dedicated Co @dedicated_co]

Have you noticed your Shopify Speed Score is surprisingly low? Should you be worried about it?

Read this:

#shopify #ecommerce #webperf

[Bennett Capozzi @BennettCapozzi]

I wrote about the Shopify Speed Score and how to understand site speed for beginners. While Shopify users can have strong site performance even if the score is low, check out this post to see why and how to fix it: https://t.co/JRgmKDMw7V

#speed #Shopify #Entrepreneur #ecommerce

[Bennett Capozzi @BennettCapozzi]

I wrote about the Shopify Speed Score and how to understand site speed for beginners. While Shopify users can have strong site performance even if the score is low, check out this post to see why and how to fix it: https://t.co/JRgmKDMw7V

#speed #Shopify #Entrepreneur #ecommerce

[Bennett Capozzi @BennettCapozzi]

There are so many different email clients, desktop vs. mobile rules, dark mode, text size settings and other factors that drastically impact rendering for different receivers. Therefore, simple grid-based designs with web safe fonts are best practices for #EmailMarketing

[Bennett Capozzi @BennettCapozzi]

When hiring, it's important to take stock of your own skills and focus on acquiring talent that you don't have. Got a design background? Hire a developer. Are you a squarespace whiz? Hire a designer to lay a good foundation.

[Dedicated Co @dedicated_co]

If you hire a developer who can't design, you might be left with a website that is difficult or impossible to use, has low conversion rates, and just looks ugly.

https://t.co/vUk3rnCD2H

[Dedicated Co @dedicated_co]

As a non-technical founder, it can be difficult to make your first technical hire, whether it's for a full-time employee or a contractor.

If you hire a designer who can't build web experiences, you may end up with beautiful designs and no website.

[Dedicated Co @dedicated_co]

Here are some potential diagnoses:
- Low Traffic --> Awareness Problem
- Low Conversion --> Consideration Problem
- Few Repeat Buyers --> Loyalty Problem

In each case, the solution is different! But all focus on the same goal: getting people to understand your value.

[Dedicated Co @dedicated_co]

When your online store has sluggish sales, it can be hard to get to the root of the problem.

The marketing funnel can help you identify where customers are dropping off and how to start fixing the problem: https://t.co/6zhKi03iVo

#EcommerceTips #onlinemarketing #webdevelopment

[Dedicated Co @dedicated_co]

So if you want to start investing in your website, we recommend making a list of the key customer journeys, asking people who are unfamiliar with your site to complete those journeys, and recording the experience. Then you will know what's working and what's not!

[Dedicated Co @dedicated_co]

Founders have a lot on their plates, and sometimes that means website development can suffer. In today's newsletter we make the case for why investing in your e-commerce site matters: https://t.co/Z3fDvFw0v2

[Dedicated Co @dedicated_co]

In some ways, a digital storefront has to be even more polished than a real store because you're competing with e-commerce sites across the internet, not just in your neighborhood.

[dan barker @danbarker]

Lots of people I know hiring at the moment. A few examples:

- PPC / performance marketing manager (ecommerce)
- Content editor (ecommerce, 30-38k)
- Graphics / design manager (ecommerce, 28-36k)
- Events manager (fintech)
- PR manager (fintech)

Any interest?

[Dedicated Co @dedicated_co]

Sure, you can customize some colors, but all Shopify users start off with a bland, templatized email. But you can make your emails stand out!

https://t.co/d41cWm7JYx

[Dedicated Co @dedicated_co]

Email marketing is one of the best ways that e-commerce sellers can interact directly with their customers.

A good email can build brand loyalty, make customers excited about new products and opportunities, and drive repeat sales.

#EmailMarketing #ecommerce #shopify

[Dedicated Co @dedicated_co]

However, people's email inboxes are cluttered with messages and marketing emails from across the internet, so it's hard to stand out in the crowd.

This is especially challenging when using Shopify because all emails for all Shopify sites all over the world look exactly the same

[Dedicated Co @dedicated_co]

@Shopify Us too!

[Shopify @Shopify]

my love language is supporting small businesses, you?

[Dedicated Co @dedicated_co]

We hope this helps!

[Dedicated Co @dedicated_co]

Making major decisions about your business's digital presence can be stressful.

Building websites is expensive, time-consuming, and a difficult decision to reverse.

Plus, the confusing jargon makes it hard to choose the right approach for your business.
🧵

#ecommerce #Shopify

[Dedicated Co @dedicated_co]

If you have VC funding or you have a large audience base and you want to pay an engineering team to maintain your site, choose option #3: total customization.