Deep Work

Branding, GTM, and Design
Progress reports at

[Deep Work @deepwork_studio]

Hey friends, are you interested in innovative health interventions, peptides, and longevity protocols?

As part of a new branding and GTM project, we are conducting a survey. Fill it out, and we'll share more with you soon: https://t.co/fSjnGp5tg0

[Deep Work @deepwork_studio]

It was an absolute delight to have you with us! Your lighthearted spirit blended with deep interpersonal awareness and sharp product thinking was inspiring to witness!

[Justina📍 @JCukini]

Reflection time after coming back from 3 weeks of socio-technical residency In ChiangMai - Sanctuary with @kischiman @rusgarian @daoboymatt , Mate Danes and others!
Bunch of learnings, inspiration, building and collab.
More info about our experience:
https://t.co/eKAeMJ1wM9

[Deep Work @deepwork_studio]

Vielen, lieben Dank für die netten Worte! Es hat uns super gefreut, dass ihr euch angeschlossen habt!

[DIOTIS @diotis_eu]

Im Namen des gesamten @diotis_eu #team wollen wir uns bei @deepwork_studio der #community und explizit bei #AndrejBerlin dafür bedanken beim #DemoDay2026 dabei gewesen sein zu dürfen. Die #projects waren interessant und der Austausch war sehr hilfreich. Danke an alle Teilnehmer!

[Deep Work @deepwork_studio]

@damienghader @Lovable Cheat sheet

[ori shimony @orishim]

The Ethereum Foundation’s Use Case Lab is co-organizing a residency at Edge City Patagonia to advance real-world use cases.

Top builders & researchers collaborating with Argentine universities, municipalities, national agencies, and industry chambers to prototype solutions for pressing local problems.

[Deep Work @deepwork_studio]

https://t.co/kJ7vz9KpsS are a super driven team that builds infrastructure for an equitable knowledge economy. We're excited to learn from you and follow your journey!

[Bonfires.ai @bonfiresai]

DeepWork 🤝 Bonfires
Strategic Partnership

@deepwork_studio is an organization that helps web3 companies to achieve sustainable, framework-driven growth by offering hand-in-glove services such as product design and organizational mentoring.

Bonfires is built to empower the next generation of organizations, and to do that we’re partnering with Deep Work. Their focused approach to organizational management is being embedded directly into Bonfires to strengthen the communities that https://t.co/YLOU52hl7b will spawn.

From live product testing at Sanctuary to building documentation frameworks, Deep Work has already supported our growth. We are now working toward integrating their guidelines more seamlessly into the platform, along with tailored solutions for advanced Bonfire users. 🫂

[Deep Work @deepwork_studio]

[Progress Report] June
Hello friends, this month I was traveling through Berlin Blockchain Week, EthCluj, and just leaving Cannes after a delightful week at EthCC. Below is a brief summary of my observations. You can also watch the recording of the meeting here: https://t.co/3bZH4wAexE

Total Treasury Balance: $2,966.00
(~3 months runway)

My main goal in June was to validate the need for product design to inform the strategic direction of Deep Work. I interviewed founders, presented on product design in web3, facilitated public workshops, and most importantly, collected feedback from our ideal audiences.

Opportunity space in web3
Technical teams have promising digital infrastructure, and visionary founders have great ideas, but many lack user adoption and long-term retention. To avoid becoming irrelevant, they can improve UX and run research-driven experiments to validate real-world use cases and create value.

Deep Work positioning and strategy
Our extensive background in facilitation, UX, prototyping, user testing, copywriting, and org design can support teams. In surfacing what makes them unique, align on a hypothesis, create prototypes together, and interpret user feedback to inform strategy. An unbiased external organization with experts who understand web3, we can hold teams accountable to stay focused and achieve their mission.

Our distribution channels
After Devcon in Bangkok, I realised that almost all collaborations came from meeting up and being present with friends. This time, most of my time I spent meeting friends 1:1 and having a great time. To anyone whom I had the chance to meet in person - I deeply enjoyed (re)connecting with you!

Case studies and "how-tos" are interesting to our community and clients. So if you are working on something (especially in collaboration with other Deep Work members), let me know, and I will turn it into a case study and publish it on Substack and Twitter.

This also means that Deep Work's brand will continue functioning as a referral mechanism.

Initiatives for the following months
Until Devconnect in Argentina, I plan on iterating on the following, in order of priority:
∙ Take focused calls with potential clients and adjust our offering to their requirements.
∙ Repeating a version of the workshop at Protocol Berg. It's for technical teams who need to break down the use cases for their infrastructure and build targeted prototypes.
∙ Repeating the presentation. I received great feedback on the content, but ate something bad the day before EthCC, which impaired my performance.
∙ Facilitate online sessions with founders/teams to validate the user journey/prototype design exercise.
∙ Finish the one-pager to help teams design user-facing prototypes (and potentially create an AI agent).
∙ Partner with builder programs and hackathons to educate teams on creating apps/products people need.
∙ Experiment with coliving setups that can be used to test and validate socio-technical infrastructure IRL.

I will list all initiatives in Deep Teams (https://t.co/AYFOWVk1Rn) so you can apply there anytime if you would like to collaborate.

Feel free to leave some comments, have a wonderful start to July, and see you all in a month!
Andrej (@kischiman)

[Deep Work @deepwork_studio]

@pet3rpan_ We need better incentives and support for going out there and testing use cases. Builders need help creating mind-blowing experiences and navigating this economy.

[Funding the Commons @FundingCommons]

How do we design digital work that’s decentralized, collaborative—and still human? 🌀🔧

At Funding the Commons Forum Berlin, @kischiman of @deepwork_studio shares lessons on building tools and workflows centered around care.

[Deep Work @deepwork_studio]

How to find your ideal users and meet their needs?
Learn from @im_hazem's presentation at @ETHDubaiConf!
https://t.co/gveKnEDMqe

[Mitul Gajera @gajeramitulv]

When I first saw @truflation, it had a more than 40% bounce rate, poor data readability, inconsistent components, and mobile users struggled with navigation.

Here's what I changed to make 30M+ data points usable, sticky, and trustworthy, without dumbing anything down:

[Mitul Gajera @gajeramitulv]

Designing a data protocol is like building a lighthouse. it has to shine clarity, even in the fog of complexity.

Here’s how I helped @truflation turn 30M+ data points into something people actually use and become the go-to for real-time inflation data.

[Andrej Berlin @kischiman]

Join @ontologymachine and me for a protocol design workshop in Berlin in June!
I will share my experience and process of designing a socio-technical protocol, and based on real-world examples, we will explore how you can think about creating yours.

[jaim3 @jaim3com]

most of crypto is stuck in the "make it suck less" stage

when you have to help someone new its pretty evident. the thing is not ready for most people UX wise

the wording, the interfaces, the apps....

us familiar with it may see no issue, but there clearly is. so lets see it

[Deep Work @deepwork_studio]

UX wasn’t a “nice-to-have”; it became Beefy’s growth lever.
Asking for everyone building in Web3, what other product nailed UX and saw real adoption gains?

[Deep Work @deepwork_studio]

In 2020, yield farming felt like trying to assemble IKEA furniture but blindfolded. 🛠️🫣

You had tools but no instructions.

Confusing dashboards. Unknown risks. Zero guidance.

Then came Beefy Finance and a UX revamp that changed everything for multichain yield optimization.

Here’s how better design helped @beefyfinance scale to $263M+ TVL across 35 chains 🧵

[Deep Work @deepwork_studio]

💥 The results?
Beefy now holds $263M+ TVL across 35 chains, making it one of the largest yield optimizers in DeFi. They outran competitors like Yearn Finance not by building “more,” but by making complex UX feel safe & simple.