Dima Sprut

⊹ Head of Product Design @messagebird
⊹ Previously OpenPurpose @openpurpose, MEW mobile @myetherwallet, and @enkrypt

[Dima Sprut @deesprut]

Roadmap for OpenPurpose • 2020

[Dima Sprut @deesprut]

😢

[Robert Vis @RobertDVis]

This is a note I sent earlier today to all employees at Bird on why we are decreasing our European headcount by 20% as we shift our employee base closer to our customers in the US.

Hi Team,

Today I've made the difficult decision to reduce Bird's headcount by approximately 20%. The majority of the reduction is in Europe, with smaller adjustments across the rest of the business.

I want to be direct with you about why.

When I founded Bird 15 years ago in Amsterdam, we had no choice but to go global from Day 1. The Netherlands and Europe were simply too small a market for the company I wanted to build. Fifteen years later, the centre of gravity of the business has shifted: 75% of our revenue now comes from US-headquartered companies, including most of the Fortune 500, all of big tech, and many AI-native companies. As per my recent shareholders note, Bird is profitable and growing, with roughly $250m in net revenue for 2025 and based on valuation roughly the 30th largest company of The Netherlands. However comparing to the US we would not even make the top 1000. This decision is not about whether the business is healthy. It is about where the business has moved and its future to grow and win which is simply shifting away from Europe.

Two things are driving the change. The first is geography. Our engineering and operations teams were built for a company headquartered in Amsterdam, and our customers in 2026 are increasingly not. We need to be closer to them. The second is AI. It has changed how we work, and tasks that required dedicated headcount even a few years ago no longer do.

Building a global tech company from a European base has also gotten harder over the past decade. That is a longer conversation, one I have made publicly, and it is part of the picture here. We are continuing to hire in the US, recently across GTM, with more to come in engineering and other functions. This is not a reflection of your performance. It is about where Bird needs to be, and how we need to operate from here.

To those of you leaving: thank you. You poured yourselves into Bird and helped build something extraordinary. I'm grateful for everything you've contributed, and I'm sorry.

Within the next 15 minutes you'll receive an email to your personal inbox with details on next steps and the support we're providing. In line with our security policy, your system access will be removed at the same time.

To the team staying: I know today is hard. We're saying goodbye to colleagues and friends. What we've built together is rare, and protecting it - and growing from here - is what this decision is about. We'll hold an All Hands later today; you'll receive an invite shortly, and I'll answer your questions there directly.

Thank you to everyone affected for what you built here.

Robert

[Dima Sprut @deesprut]

It has begun...

[Tuomas Artman @artman]

Today is a hard day. I shared this note with the @linear team today: We’ve made the difficult decision to increase our workforce. This is not a cost-cutting exercise or a reflection of anyone’s performance. We’re simply reimagining every role for the agentic AI era. We’re hiring. We’re sorry about that.

[Dima Sprut @deesprut]

@alisher Нахуй дизайн карьеру, буду копать карьеры

[Dima Sprut @deesprut]

When the barrels blew up right next to the goblin sappers about 70% of the raiders were wiped out instantly. Mopping up the rest was easy. But the Roblox generation didn’t give a single fuck 😭

[Dima Sprut @deesprut]

Today I told my kids a great story how I helped the tieflings fight off the goblins in Baldur’s Gate 3. How I stolen two powder barrels in the goblin camp beforehand and then planted them on the battlefield…

[Dima Sprut @deesprut]

@MLarchanka Про .kkrieger уже писали? 😁

[Charly Wargnier @DataChaz]

Claude 4.6 Opus just refactored my entire codebase in one single call.

9,842 new lines. 87 tool invocations. 31 brand new files.

It broke up monoliths.
Turned the codebase into clean, readable components.
Cleaned up the spaghettis.

None of it worked.
But boy was it beautiful.

[Dima Sprut @deesprut]

@akomarov 🫂

[Dima Sprut @deesprut]

Uptober turned into Downtober 🔻

[John @CryptoGodJohn]

What the fuck was that

[Dima Sprut @deesprut]

Don’t use this structure for your SAAS landing page

Thank me later

[Himanshu @himanshuq14]

Use this structure for your SAAS Landing page

Thank me later

[Dima Sprut @deesprut]

@evgeniymikholap Zaebis

[Dima Sprut @deesprut]

@mertduzgun_ More money, more waifu. Sounds like a plan

[Dima Sprut @deesprut]

@evgeniymikholap Wyoming might be the best choice. https://t.co/8VXzqMmeD0

[Joakim Jansson @joakimjansson]

The new Nothing site is finally live.
It was hands down my favorite project I worked on at OP — and I had the chance to hire and collaborate with the amazing Elodie Fabbri on this one.

https://t.co/3dSYYncw6L

[Dima Sprut @deesprut]

@dchernyshuk What is your Insta? 😀

[Dima Sprut @deesprut]

Everything starts with a trust.
But then you have to verify.

[Dima Sprut @deesprut]

Meet Unihorny — my design mate for today

[Dima Sprut @deesprut]

🫠 #MyXAnniversary

[Dima Sprut @deesprut]

@xyzfennell I know a great guy who started a project for practicing design interviews. Not sure if he does mentoring or consulting, but I can ask. You can check it out here in the meantime: https://t.co/7cpWHA9QV9