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New 39% Tariff on Swiss Watches: Chaos or Opportunity for Collectors?
On August 7, the U.S. imposed a 39% tariff on imported Swiss watches. For comparison: watches from the EU, Japan, and South Korea face only a 15% tariff.
📈 This is the biggest market shock in decades.
What it means:
•Sharp price increases in the U.S. — brands are already raising prices by 12–14%, and with the weaker dollar, the real hike could reach up to 65%.
•Pre-owned market boom — watches imported before August 7 are not subject to the tariff. That makes Rolex, Patek, AP on the U.S. secondary market the hottest assets right now.
•Arbitrage opportunities — for U.S. buyers, it’s now cheaper to purchase in Europe or Dubai and hand-carry the watches home rather than buying from U.S. retailers.
Who benefits:
•Collectors who act fast: pre-owned and overseas purchases are now the “golden window.”
•Dealers and resellers: those holding “pre-tariff” inventory will profit the most.
Bottom line
The market is shifting right now. Those who adapt quickly will win.
At Lux Horology, we’re already preparing a curated selection of limited editions and pre-owned pieces, available with delivery to Dubai, Europe, and the U.S.
👉 Want to see the catalog and discuss terms? Message us on WhatsApp: +44 7474 626168 or Telegram: @Lux_Horology
“How’s that style, Stallone?” Sylvester Stallone was spotted wearing the iconic Patek Philippe Nautilus with a blue dial — a legendary model many collectors call a true “must-have.”
At Lux Horology, we currently have this exact Nautilus available. A stunning blue-metallic piece, fully authenticated and ready for personal selection with secure worldwide delivery.
Want to see photos or discuss delivery details? Send us a DM.
Luxury watches are more than just timekeepers. They’re investments, personal stories, and symbols of status. From vintage treasures to ultra-modern calibers, each piece holds hundreds of hours of craftsmanship and decades of brand heritage.
Would you choose timeless classics or limited-edition releases?
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