Denise

Communications and Cultural Studies student • “This one is social” - my first grade teacher • She/Her

[Denise @denisetweetsTO]

Wow — how on-topic for this week’s lesson! This note popped in at the top of my feed. Great to know there is an element of customization when it comes to the control of the ads we see on Twitter #COMP9604

[Denise @denisetweetsTO]

#COMP9604 I don’t mind targeted ads at all, and even welcome them when I feel as though they benefit my habits online. For example, an ad promoting a sale at an online retailer that I have visited in the past ~7 days is something I will likely take advantage of! @gmederos

[Denise @denisetweetsTO]

When measuring the mentions, I would count a negative RT. Only including positive-natured interactions would be biased. That person is still interacting with your brand & it can be useful to recognize these interactions when strategizing for future approaches. #COMP9604 @gmederos

[Denise @denisetweetsTO]

Tweetdeck is my favourite management tool for many reasons. The intuitive, all-in-one UI and (so far) faultless integration with my account keeps me hooked. I've been using it for a while now! #COMP9604 @gmederos

[Denise @denisetweetsTO]

Interesting piece from Hillary Hoffower at Business Insider discussing potential 2021 inflation (not the cheese! 😫)

https://t.co/TDb01OS3pe

[Denise @denisetweetsTO]

Feeling like my favourite @lofigirl as we head into exam season 😴. Still cannot study without her! Loving the rebrand 🎧 ☕️

[Denise @denisetweetsTO]

Never too early to brainstorm some branding concepts!

[Amy Balliett @AmyBalliett]

@denisetweetsTO @CMIContent Whew, that's a hard one! I think the best advice I received was to be versatile. Learning a lot of skills, from marketing to SEO to design to leadership, was essential to founding a successful company. #CMWorld

[Denise @denisetweetsTO]

@AmyBalliett @CMIContent I'm taking notes! Thanks for a great answer and great chat today.

[Amy Balliett @AmyBalliett]

A7, pt. 2: I would also add that learning to code will be highly beneficial to aid in #design of #interactivecontent. And check out @Webflow — it's an amazing tool to create great interactive experiences without code knowledge, and will help you learn code as you go! #CMWorld

[Amy Balliett @AmyBalliett]

A7, pt. 1: I always send them to @TheWebbyAwards first. They always showcase the best interactive trends. I also always suggest @LI_Learning for any creative career growth. They have the best courses by far! #CMWorld

[Visme @VismeApp]

@CMIContent A7 I'd add this to their bookmark list of informational resources on interactive content

https://t.co/SPERsSE7Bt #cmworld

[Denise @denisetweetsTO]

👀✏️🗒

[Content Marketing Institute @CMIContent]

Q7: A recent college grad or young professional asks you for advice on interactive content - what book, person, or example do you immediately send them to? #CMWorld

[Denise @denisetweetsTO]

@CMIContent A5: I believe content is key when it comes to utilizing video. Presenting something that feels accessible, and relatable, to an audience (reflecting their day-to-day, for example) is proving to be extremely engaging.

[Denise @denisetweetsTO]

"Breaking up text-heavy white papers" is *exactly* why I love infographics. I find them to be an extremely beneficial device for delivering presentations especially. #CMWorld

[Amy Balliett @AmyBalliett]

@CMIContent A3, pt. 2: Infographics today see great success in PPT design. They're also used to tease gated content and break up text-heavy whitepapers, and interactive #infographics are in high demand. Mini-infographics sized for social media are driving great success as well. #CMWorld

[Content Marketing Institute @CMIContent]

Yes! ⤵️ #CMWorld

[Denise @denisetweetsTO]

@CMIContent A1: Interaction and real-time engagement with brands is something I sincerely appreciate -- however, when this is paired with effective static content it's often much more satisfying! Synergy! #CMWorld

[Amy Balliett @AmyBalliett]

A1: Yes there is, but not at the top of the funnel. People will take the time to read content that matters to them. But to ensure they know that your content matters, you have to first hook them with quality visual media at least a few times before pushing too much text. #CMWorld

[Denise @denisetweetsTO]

@CMIContent Eagle-eyed, creative, and a perfectionist... absolutely no surprise I was sorted Ravenclaw! #CMWorld