Derek McCallum

Funnel optimization, data and predictable growth. #CDO #Owner at ironFocus
#DataScience #GrowthHacking #DataAnalytics #ArtificialIntelligence #Marketing #Sales

[Derek McCallum @derek_mccallum]

The ironFocus crew hard at work building cutting edge customer data platforms (cdp) . A small but MIGHTY crew!
#data #DataScience #DataAnalytics

[Derek McCallum @derek_mccallum]

Just came across this....really great hierarchy and we have all experienced people's progression through this when they disagree with you.

#business #arguing #convincing #debating #persuasive

[Derek McCallum @derek_mccallum]

This morning I woke up to my back door open and what appears to be a break in. Only thing missing....my toilet paper.

#CoronavirusOutbreak #CoronavirusPandemic #coronapocolypse #COVID19

[Derek McCallum @derek_mccallum]

Incrementality isn’t something you hear about as frequently as some other marketing metrics, and that’s because there’s still plenty of confusion about how it works
#marketing #data #DataScience #Analytics

https://t.co/mu2kKNFiho

[Derek McCallum @derek_mccallum]

This is for those working your tail off to build a great company. I keep it above my desk. Money is great, but it won't be the primary source of contentment and happiness. Do well by doing good!

#success #entrepreneur #entrepreneurship #happiness #contentment #motivation

[Derek McCallum @derek_mccallum]

@andyhky I like to add them so I can see if real friends actually view what I send then in Google Analytics :-)

[Derek McCallum @derek_mccallum]

@wesbos Sounds like a guy I would have enjoyed a fishing trip with.

[Derek McCallum @derek_mccallum]

@awright18 Is it possible that rewrites are simply a natural evolution? Though there are obviously architecture considerations that might be better than others, I maintain that an app that will never require rewrite requires clairvoyance.

[Nick Hachman @NickHachman]

Learning Python has been the best tech skill I have added to my toolbox in a long time. #automation #datascience #python

[Derek McCallum @derek_mccallum]

Anyone making any New Years RESTsolutions in 2020?

So corny...

#Developer #code #programming #programminglife

[Derek McCallum @derek_mccallum]

4, two tablets and a trolling motor and fish finder for the Gheenoe

[Derek McCallum @derek_mccallum]

How many grand total electronics is your family adding during the holidays?

#geek #tech

[Derek McCallum @derek_mccallum]

ironFocus is going mad scientist.

Creating a #python faker script that uses seed data from a prospect @googleanalytics account combined with our data on industry conversion avgs to create a #marketing #data mart that "mimics" their full funnel.

Instant demo analytics!

[Will Koehrsen @koehrsen_will]

I have never understood why we have higher standards for machine learning explanations than for human explanations. People are terrible at explaining their choices and I'd rather have an accurate machine learning prediction with no explanation than a biased human choice.

[Derek McCallum @derek_mccallum]

Many orgs tell me they optimize marketing using CPA. My experience is that most don't. If they do, it's adhoc at a very high channel level and ultimately not useful.
#data #DataScience #DataAnalytics #Marketing #sales #MarketingDigital #marketingstrategy
https://t.co/BVelcmd83g

[Derek McCallum @derek_mccallum]

Step aside kids. I was born for this. Stop crying, records are meant to be broken. #basketball #KidsDeserveIt

[Derek McCallum @derek_mccallum]

Is there anything better than chicken wings?

[Sports Spectrum @Sports_Spectrum]

“I don’t believe in the prosperity Gospel. I believe if you read the word of God and you understand it, there’s trials along the way but they equip your heart to be who you are.”

Watch @NickFoles preach the Gospel at his press conference today.

[Derek McCallum @derek_mccallum]

@awright18 2020 Olympic Synchronized Swimming Team...?

[Derek McCallum @derek_mccallum]

I wouldn't invalidate a method based on how old it is. I would invalidate it based an alternative existing that delivers better outcomes. There are new methods that exist delivering worse outcomes. New doesn't equal better. Better equals better. #leadership #innovation

[Leadership Questions @LeaderQuestion]

Are we using old methods in order to accomplish new goals? #leadership #innovate

[Derek McCallum @derek_mccallum]

@dahlbyk That's basically my process. I walk around like a zombie doing my best to pretend like I am paying attention to people while writing code in my head. Once the path is clear I then sit down and put the keystrokes towards it.