Derek Dewitt Rucker

[Derek Dewitt Rucker @derekdrucker]

Snack brands seem to put a premium about making the brand part of the story #kelloggbowl

[Derek Dewitt Rucker @derekdrucker]

A good point, but keep in mind a lot of the Super Bowl ads for cars are a starting point, not a finish line. Lots of other channels that will use the Super Bowl momentum! #kelloggbowl

[Jordan @JordanOnBrand]

To be clear, this was fun to watch! But...the ending didn't make sense for me. But that might be okay? Or maybe there should have been more car in it. Yeah, definitely needed more brand and product. #KelloggBowl

[Tim Calkins @TimothyCalkins]

I agree. There must be more to that story.... #KelloggBowl #SuperBowlAds

[Derek Dewitt Rucker @derekdrucker]

@jakefesi We know upwards of 7million!!!!

[Derek Dewitt Rucker @derekdrucker]

Same great event, but an exciting new venue indeed!

[Kellogg School @KelloggSchool]

After many great years in the Allen Center, this year’s Super Bowl Ad Review is being held at the Global Hub for the first time. #KelloggBowl

[Matt Rocklage @mrocklage]

Now say it with feeling!

Nice summary of our text analysis tool - the Evaluative Lexicon - in Fast Company:

https://t.co/oaoODeVp5O

[Derek Dewitt Rucker @derekdrucker]

Yes, you can see the love of the P&G family, but question is do people get the message or get overwhelmed by all the brands. #kelloggbowl #superbowlads

[Tim Calkins @TimothyCalkins]

Such an unusual spot - I wonder if people got the message that these are all high-quality brands from P&G #kelloggbowl #SuperBowlAds

[Tim Calkins @TimothyCalkins]

True...but that is a tough ad to compare against. It won the #kelloggbowl two years ago. #superbowlads

[Derek Dewitt Rucker @derekdrucker]

@reeses Enjoyed the Take5 execution...sometimes simplicity is the right formula! #kelloggbowl #superbowlads

[Derek Dewitt Rucker @derekdrucker]

Several brands have something to say or showcase about dancing this Super Bowl...Doritos might have pulled it off the best. #kelloggbowl #superbowlads

[Kellogg School @KelloggSchool]

Halftime Update: Our #MBA students weigh in on early favorite ⁦@Google⁩ and why ⁦@HardRock⁩‘s spot didn’t work for them. #KelloggBowl

[Derek Dewitt Rucker @derekdrucker]

Entertaining first half-- game and ads-- great to see Google stick with their equity while building an emotional bridge. #kelloggbowl #superbowlads

[Derek Dewitt Rucker @derekdrucker]

Hyundai seems to have entertained while still accomplishing the basic blocking and tackling in their Super Bowl spot! #kelloggbowl #superbowlads

[Derek Dewitt Rucker @derekdrucker]

New York Life goes for a strong emotional play; curious to see how many make the connection to the brand. #kelloggbowl #superbowlads

[Derek Dewitt Rucker @derekdrucker]

Now, the mysterious Brady tweet has been solved! We should not have expected anything else from him. #kelloggbowl

[Derek Dewitt Rucker @derekdrucker]

Porsche definitely stuck with an equity play. Visuals fit with the brand. #kelloggbowl

[Derek Dewitt Rucker @derekdrucker]

Couldn't agree more!

[Tim Calkins @TimothyCalkins]

It is really an odd feeling to be just sitting around waiting to see some ads. The #superbowl is like no other show. #kelloggbowl #superbowlads

[Derek Dewitt Rucker @derekdrucker]

We have a great set of students assembled to watch advertising's prime event! #kelloggbowl #SBLIV