Something is coming.
Trading is already social.
Execution still is not.
We’re building HERO.
A new coordination layer for try.
Built for speed.
Built for signal.
Built for what comes next.
Soon.
a system that prompts itself still needs someone who designed the intent. the bottleneck doesn’t disappear, it moves upstream.
you’re not escaping the hard thinking, you’re front-loading it.
Anthropic engineer:
"You're not supposed to prompt Claude. You're supposed to build a system that prompts itself."
this is one of the best workflows I've seen in a long time
in this video she breaks down exactly how most people are using Claude:
- the 14% you lose to CLAUDE.md before typing a word
- the automation workflows most users don't know exist
- the daily task pipelines that run without touching the keyboard
- the daily workflows Anthropic's own engineers automated first
if you've been using Claude for more than a month and never left the chat window, you've been using one agent when you could be running a team of them
instead of another show tonight, watch this
make sure to bookmark it before it gets lost in your feed
the guide is in the article below
Be your self, not someone you were assigned to be!
Bezos won on time horizon, not AWS or 1-Click.
If your bets have to work in 3 years, you compete with everyone. Every smart, funded team is chasing the same 3-year problems. Short horizon, crowded field.
Stretch to 7 and the field collapses. Investors want returns, employees want vesting, founders want proof. Almost nobody can sit in a bet that doesn't pay for most of a decade. The patience is the moat, and it costs you, that's why it works.
But you can't fake a 7-year horizon on a problem you don't actually care about. Pick the users and the problem Moloch assigned you, the safe ones, the fundable ones, and you'll bail the first hard year. Pick the ones that are actually yours and you'll still be there when everyone else has quit.
So the real prerequisite isn't discipline. It's knowing yourself well enough to choose a problem and a set of people you care about that you'll serve them for decades.
Something is coming.
Trading is already social.
Execution still is not.
We’re building HERO.
A new coordination layer for try.
Built for speed.
Built for signal.
Built for what comes next.
Soon.
I'm not a marketer, I'm a:
> Distribution Engineer
> Head of Vibes
> Narrative Specialist
> Director of Hook Writing
> VP of Brainrot Videos
> Chief Clipping Officer
> Banger Post Manager
> Executive Prompter
hot take: most founders don’t have a distribution problem, they have a focus problem.
you don’t need 12 channels.
you need 3 that actually work.
go deep > go wide.
first 100 users come from obsession, not exposure.
The @TryHeroNow is a project you’re going to want to be in!
And the great news is, it’s still early.
Follow them and turn on notifications to stay close, and most importantly, don’t miss joining the waitlist:
https://t.co/kpcehs2ViA
You have no experience.
You’ve never started a company.
You’ve never had a full time job.
Nike is going to kill you.
You’re a kid.
You don’t have technical skills.
You shouldn’t build hardware.
Apple is going to kill you.
You can’t build hardware.
You can’t measure heart rate non-invasively.
Athletes don’t care about recovery.
Under Armour is going to kill you.
It won’t be accurate.
You don’t listen.
You’re an ineffective leader.
You can’t recruit great talent.
You’re going to have to pay every athlete.
You can’t measure sleep non-invasively.
It’s too expensive to research.
Athletes are a small market.
The product costs too much to make.
The product costs too much to sell.
Your valuation is too high.
Consumers aren’t going to want it.
Hardware is too hard.
You should measure steps.
Fitbit is going to kill you.
You can’t build a marketing engine.
You can’t raise enough money.
You need a real CEO.
Google is going to kill you.
You can’t be a subscription.
You can’t build a brand.
You can’t do consumer in Boston.
Your valuation is too high.
You shouldn’t make accessories.
You shouldn’t make apparel.
Lululemon is going to kill you.
You can’t predict Covid.
Stay in your niche.
You are going to run out of money.
You can’t build a health platform.
Amazon is going to kill you.
You can’t measure blood pressure.
You can’t get medical approvals.
The market is too small.
You don’t understand AI.
The market is too competitive.
It won’t work internationally.
The supply chain is too complicated.
You can’t build an AI.
You can’t raise enough money.
It’s too competitive.
Healthcare isn’t going to want it.
…
Just keep going ✌️
TBPN is my favorite tech show.
We want them to keep that going and for them to do what they do so well.
I don't expect them to go any easier on us, am sure I'll do my part to help enable that with occasional stupid decisions.
Being early isn’t luck, it’s a privilege.
Something interesting is forming and we’re letting a few more in through stealth early waitlist.
Get in early, get rewarded earlier.
(Early app access GTD waitlist + future perks)
Shall we?
@TryHeroNow