Every product eventually reaches a point where features stop being enough. The next stage of growth depends on how people perceive, remember and choose the product.
That's what we worked on with Durian. Not just designing the visual identity, but intentionally shaping a brand that reflects the confidence of the product behind it, one that's built to earn trust, stand apart, and grow with the company.
This is an overview of the system we created for Durian. We're currently documenting the brand in a digital brand guideline.
Case Study coming soon.
Agency: @glyn_studio
Team: @iodocollins@HeyTesian@akintheodoxx@TifeDesign@Tunbxsun
User stories JUST DROPPED 🦀🔥
Check the many amazing use-cases of our awesome Open Crabs community, many more to come.
Have a story to share? Tag us!
https://t.co/6nI9Nqw1cz
6 months at @chowdeck and i finally wrote about it.
delivered food with uber. answered over 100 angry hungry nigerians on intercom. led like 9 campaigns & more…nearly lost my mind and the team that makes every exhausting day worth it.
go read it.
https://t.co/uSfuvKqedD
In English, it means Scars.
Happy Democracy Day, Nigeria. 🇳🇬
Hmmm…
Is this the democracy we dreamed of, or a democracy marked by scars?
Maybe.
Maybe not.
Art by Tobi_Victor
Custom illustration system developed as part of the brand refresh; still tweaking and documenting this but I'm really proud of where it is at the moment.