Masoud | ASO & AI

I write about ASO, app marketing, and AI for builders. Ten years an engineer, ex-Polestar. Gothenburg 🇸🇪

[Masoud | ASO & AI @dev3mike]

You shipped the app. Now how do people find it?

I put together a practical ASO guide for indie iOS developers: keyword research without paid tools, screenshots that explain the value, and a 30-day plan for improving your App Store listing. https://t.co/pImlBSf02n

[Masoud | ASO & AI @dev3mike]

@Astrob0i91 lol yeah. fastlane can push the metadata and screenshots from the command line at least, so an agent could do that part too

[Masoud | ASO & AI @dev3mike]

@Tech_amsterdam apple ads shows a search popularity score too, useful for checking the less common ones before they eat your 100 characters

[Masoud | ASO & AI @dev3mike]

@levelsio heads up, sitemap-i18n.xml is live but empty, just comments and no urls. the /de/ and /pt-br/ pages don't have hreflang in the head either, so google's left guessing

[Masoud | ASO & AI @dev3mike]

@kidiatoliny what happens when both agents change the same file in their worktrees? curious if the app helps with that merge

[Masoud | ASO & AI @dev3mike]

@Matt_Dev_Dev you don't have to pick tbh. superwall has docs for running it with revenuecat, paywall tests on one side and subs tracking on the other

[Masoud | ASO & AI @dev3mike]

@hailports ugh, missing keep-alive by 16 seconds on every call. if that's ollama the response already has load_duration split out, so check 1 is basically free

[Masoud | ASO & AI @dev3mike]

@agentsky_dev claude code's time dropped from 21 min to 2 as well, wild. would love to see it on a real repo though, where less output might just mean skipped tests

[Masoud | ASO & AI @dev3mike]

@BenjieMalinao wild that nobody told it to do that. wikipedia asks for a contact, the email's right there in context, so in it goes. makes you wonder what else in context gets treated the same way

[Masoud | ASO & AI @dev3mike]

@RevenueCat hope you share holdout numbers too. without a group that saw no offer there's no way to tell who would've stayed anyway

[Masoud | ASO & AI @dev3mike]

@tristangjarrett lol yeah the first 48 hours is all refreshing. trends shows new numbers within a couple hours so you never really get to stop

[Masoud | ASO & AI @dev3mike]

@guillemcraft fair, but 3 of those 4 are weekly. if they all renew once they've already passed that us yearly

[Masoud | ASO & AI @dev3mike]

About 1 in 3 Google Play subscription cancellations are failed payments, roughly double the App Store per RevenueCat. Those people never decided to leave.

Before you buy more Android installs, check your grace period and account hold in Play Console. Boring, I know.

[Masoud | ASO & AI @dev3mike]

Apple's advice for the new iOS 27 search asset is "State the obvious."

Makes sense. Video plays muted in search, you can't unmute it for now, and it shows up before they've seen your product page.

If you can't tell what the app does with the sound off, it's too clever.

[Masoud | ASO & AI @dev3mike]

@MrRemo_x claude code writes, codex reviews. they rarely miss the same thing, which is kind of the whole point

[Masoud | ASO & AI @dev3mike]

VS Code now lets a Copilot session ask Claude or Codex to review its work. Feels like the best use of coding agents isn't writing more code, it's different models checking each other. Who reviews your agent's code right now, you or another model?

[Masoud | ASO & AI @dev3mike]

@PaulSolt both honestly. one writes, the other reviews, and they don't get stuck on the same things

[Masoud | ASO & AI @dev3mike]

@YuryBreiNovaSt a storefront language lookup would be handy. which localizations each country's store supports is buried pretty deep in apple's docs

[Masoud | ASO & AI @dev3mike]

@0xbono agree on all 5. a discount for someone who never opened the app just pays them to leave a month later

[Masoud | ASO & AI @dev3mike]

@jamescantcode yeah it's a pattern. a done checklist in the agents file, like every button has to actually do something, is worth a try

[Masoud | ASO & AI @dev3mike]

@alphabatcher not surprised 9 of the 15 sell more customers. businesses already pay for that, nobody budgets for "an ai agent"

[Masoud | ASO & AI @dev3mike]

@Phinneas_me true. a week can be short for a small app though, ppo needs enough traffic before the result means much

[Masoud | ASO & AI @dev3mike]

You shipped the app. Now how do people find it?

I put together a practical ASO guide for indie iOS developers: keyword research without paid tools, screenshots that explain the value, and a 30-day plan for improving your App Store listing. https://t.co/pImlBSf02n