Winning the auction for the second position in Apple Search Ads doesn’t seem very profitable. I think spending the same amount to win the first position would generate better returns.
Making money teaching apps only makes sense if you can’t make money building them
I’ve built 20+ apps with 400M+ users making 7 figures mrr for years with 50%+ margins
Apps are not going away in 5 years
Apple won’t allow that to happen
Keep building and don’t be a doomer
Have you ever seen this pattern with an app?
I’m barely getting 1/2 download every 2 days, but those users are converting to paid almost immediately.
Very low download volume, surprisingly high paid conversion.
What would you take from this?
Beginning July 20, Claude Fable 5 will be included in all Max and Team Premium plans, at 50% of limits.
Pro and Team Standard users will continue to have access to Fable via usage credits, and will receive a one-time $100 credit.
Demand for Fable has been challenging to predict, which is why we rolled it out to subscription plans in stages, extending access several times as we secured additional capacity.
Claude Fable 5 will be available again globally tomorrow.
After a series of productive conversations with the US government, we're redeploying the model with a new set of classifiers to target and block more cybersecurity tasks. In the near term, some routine tasks like coding and debugging will fall back to Opus 4.8. We’ll continue to refine these classifiers over the coming weeks to reduce false positives and better distinguish genuine misuse from legitimate requests.
We’ve also begun drafting a consensus framework—with Amazon, Microsoft, Google, and other Glasswing partners—for assessing the severity of AI jailbreaks and how AI developers should respond to them. We invite other industry partners and model providers to join us in this effort.
Finally, we’re scaling up our collaboration with the US government on model testing and safeguards. This will include pre-release access to models and safeguards for evaluation, information sharing on jailbreaks and misuse, and dedicated resources for joint research.
Thank you to our users for your patience, and to our partners across the government, industry, and the research community who worked alongside us to make Fable 5 available again.
Read our full blog: https://t.co/VHyum831ri
One country doing well and I didn't expect that keyword will drive the trials. Some other countries still burning my money. Its only 2 days, so I will wait 2-3 days to see what they bring.
I guess hitting $10k MRR is a good milestone for calling yourself an entrepreneur. It’s also important to make an impact by building a product that customers actively use, continuously improving it, and growing sales. I think that reaching this point is the beginning of being able to truly describe yourself as an entrepreneur. It is just my opinion not truely everyone will agree on this.
I ran Apple Search Ads (ASA) before using different campaign structures and mostly ended up burning money.
This time, I integrated the ASA API with Claude and used TryAstro MCP for keyword research and expansion. The campaign structure is based on the article I shared earlier.
Not claiming success yet—just trying a more systematic approach. Let's see how the results look over the next few days. As I dont have much money to burn.
Apple Ads is like teenage sex
everyone talks about it
nobody explains it properly
and somehow everyone is still surprised when it gets expensive
wrote down how I actually run it for my apps