Serhii Koksharov 🇺🇦

SEO Analyst

[Serhii Koksharov 🇺🇦 @devakatalk]

Nice catch from Lily Ray!

The future of SEO isn't just about keywords anymore - it's about building trust through authentic influencer partnerships and real human expertise.

[Lily Ray 😏 @lilyraynyc]

Called it 😅

https://t.co/ZlA2np1FGM

[Gagan Ghotra @gaganghotra_]

JUST IN 🚨 Google to show AI Search performance data in Search Console #SEO

"To help you understand how pages from your site are shown, our new reports show the following information:

Impressions: How often URLs from your site appeared in generative AI features in Search and Discover.

Pages: Check which URLs appeared within AI features.

Countries: Understand your visibility on a country basis.

Devices: Identify the devices people are using when seeing your website (available for Search results).

Dates: Monitor your performance over time with hourly, daily, weekly, and monthly granularity."

[Randy Olson @randal_olson]

Someone on Reddit asked 4 LLMs 100 times each: walk or drive to a car wash 100m away?

Gemini 3.1 Pro said drive every time. Claude Opus 4.8 said walk every time.

[Serhii Koksharov 🇺🇦 @devakatalk]

@gaganghotra_ And seems like Trustpilot became expert in casinos. And casinos websites lost traffic during this update.

[Serhii Koksharov 🇺🇦 @devakatalk]

@gaganghotra_ Not yet

[Serhii Koksharov 🇺🇦 @devakatalk]

@gaganghotra_ take a look )

[Serhii Koksharov 🇺🇦 @devakatalk]

Must have SEO extension with AI assistant https://t.co/xFAv4pGORO

[Ryan Jones @RyanJones]

I built my own LLM tracker (like profound) this week. now, do I release it open source? make it a free SAAS where you bring your own API keys? or just use it myself? IT runs off dataforseo and/or any of the LLM APIs. whatever you give it.

[Google @Google]

Soon, you’ll be able to create and manage multiple AI agents for your many tasks — right in Search ✨

We’re starting with information agents:

🔹These agents intelligently look across everything on the web, including blogs, news sites and social posts, plus real-time data on finance, shopping and sports to surface updates related to your specific question.

🔹Your agent works for you 24/7 helping you stay on top of what matters most to you.

🔹Then, it’ll send you an intelligent, synthesized update — with links to learn more — at the right moment to help you take action.

#GoogleIO

[Chris Long @chris_nectiv]

The biggest update is that Screaming Frog now includes an official MCP, something many of us have been waiting for a long time: https://t.co/n6gnsycS6O

[Gagan Ghotra @gaganghotra_]

🆕 SEO for Lovable built sites -> now Lovable have implemented server side rendering and going to serve pages rendered as complete HTML if requests are coming from bots of these companies Google, ChatGPT, and Perplexity.

Over last couple of months there've been a lot of complaining about Lovable being client side rendered JS and it having some negative impact on SEO.

But now they have made it server side so that bots don't have to wait for JS to render and then see content rather whole page content is processed server side and given to bots as complete HTML.

Announcement from Lovable
https://t.co/bo8veXWytf

[Serhii Koksharov 🇺🇦 @devakatalk]

@hridoyreh Where is DevakaTools?)

[DAIR.AI @dair_ai]

Interesting research from Google.

Research has shown that neural networks don't just memorize facts. They build internal maps of how those facts relate to each other.

The view of how transformers store knowledge is associative: co-occurring entities get stored in a weight matrix, like a lookup table. The embeddings themselves are arbitrary.

But this view can't explain something these researchers found.

This new research demonstrates that transformers learn implicit multi-hop reasoning when graph edges are stored in weights, even on adversarially-designed tasks where associative memory should fail. On path-star graphs with 50,000 nodes and 10-hop paths, models achieve 100% accuracy on unseen paths.

This geometric view of memory challenges foundational assumptions in knowledge acquisition, capacity, editing, and unlearning. If models encode global relationships implicitly, it could enable combinational creativity but also impose limits on precise knowledge manipulation.

Paper: https://t.co/Rk68BdRRcG

Learn to build effective AI agents in our academy: https://t.co/zQXQt0Pem8

[Cyrus | SEO AI @CyrusShepard]

A serious SEO conversation for serious SEO folks

"What the Google API Leak Really Revealed About SEO"

Two people in SEO I both respect very much 🤜💥🤛

[Gagan Ghotra @gaganghotra_]

There is a LOT more to AI Mode than just query fan outs #seo

[Serhii Koksharov 🇺🇦 @devakatalk]

@hridoyreh DevakaTools. You should try

[Serhii Koksharov 🇺🇦 @devakatalk]

@hridoyreh Try Devaka Tools

[Glenn Gabe @glenngabe]

Reddit Search Console :) Smart move by Reddit to launch Pro Tools for Publishers -> Bringing News and Conversations Together with Reddit Pro Tools for Publishers

*Get article insights
*Auto import articles
*Receive community recommendations

"Today we're introducing Reddit Pro tools for publishers to help media outlets easily share and track content across Reddit’s over 110M+ daily active uniques, and an improved link viewing experience for reading and discussing these stories." https://t.co/wM7WBiI7uf

[Practical Ecommerce @PracticalEcomm]

"Quick SEO: 6 Key Elements, 3 Free Tools" | @seosmarty addresses six on-page elements that make or break visibility on search engines and gen AI platforms. She also reveals her three go-to browser extensions for quick analysis. https://t.co/1Udelr6F5b #geo #seo