Devesh Tiwari

Passionately curious, cautiously optimistic & mildly exaggerated marketer - who loves writing.

[a16z @a16z]

"AI was supposed to replace human labor.

It did the opposite.

For the first time in history, humans are cheaper than software.

And AI is creating more jobs than it eliminates."

Hebbia CEO George Sivulka on what the core lessons of human management mean for agent workforces: https://t.co/lV6ctAu1Zc

[McKinsey & Company @McKinsey]

82% of advertisers plan to buy AI ad formats directly.

As AI reshapes discovery and purchasing, more value may flow to the platforms influencing consumer decisions. https://t.co/l4wJN4YzIF

[Tim Soulo 🇺🇦 @timsoulo]

In the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization:

1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically.

2) 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts.

3) 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer.

4) ChatGPT only cites about 50% of the URLs it retrieves. It fetches dozens of pages per query but uses half as background context without attribution. This means that being retrieved and being cited are very different things.

5) Adding schema markup had zero meaningful impact on AI citations. AI Overviews actually dipped −4.6%, while AI Mode (+2.4%) and ChatGPT (+2.2%) showed changes indistinguishable from zero.

6) YouTube mentions have the highest correlation (0.737) with AI brand visibility out of all the factors we studied (including all the conventional SEO metrics like backlinks, page count, DR, etc). This held true for both Google-owned and OpenAI products.

7) AI Overviews reduce clicks to the #1 result by 58%. That’s up from 34.5% just 10 months earlier. The trend is accelerating.

8) 99.9% of AI Overviews appear on informational intent queries. Transactional, navigational, and local searches are almost entirely AIO-free. Shopping triggers AIOs just 3.2% of the time.

9) For a given search query, Google’s AI Mode and AI Overviews reach the same conclusions 86% of the time — but cite almost entirely different sources (only 13.7% citation overlap).

10) AI Overviews change every 2.15 days on average, with 70% of content differing between consecutive observations. But semantic similarity stays at 0.95. The words, sources, and entities constantly shuffle, but the actual meaning barely moves.

[Google Analytics @googleanalytics]

Did you know you can now connect your GA data directly to LLMs like Gemini? ✨📊

By setting up the new Model Context Protocol (MCP) server, you move from manual reporting to strategic, AI-powered analysis.

▶️ Hit play to see the complete setup process → https://t.co/XTqQkcpQAr

[Devesh Tiwari @deveshtiwari]

Looks like we are back to the browser wars.
#atlas #comet #chrome

[Devesh Tiwari @deveshtiwari]

Global powers are busy playing out #GameOfThrones battles over tariffs, borders & superpower throne… while beyond the Wall, #AGI and #UFOs are quietly rewriting the script of reality.
Would definitely want to know - Correlation or Causation

[Peter H. Diamandis, MD @PeterDiamandis]

INSANE that the UAP (UFO) Congressional hearings are saying "UAPs are real, they are here, they are not from Earth". And, the public isn't paying attention! Fascinating this is happening in concert with AGI and soon ASI. Correlation? Causation? https://t.co/1dvpsUyQtm

[Devesh Tiwari @deveshtiwari]

Amidst all the chaos, the only question that matters is this:
"How does it feel to become the same people your grandparents fought?"

[Devesh Tiwari @deveshtiwari]

2 Amazingly deep podcasts

Daniel Yergin – Oil Destroyed Hitler, Fracking Destroyed Putin

https://t.co/MjV01GJz5S

Why Dictators Keep Making the Same Fatal Mistake

https://t.co/53jULmgXss

[Devesh Tiwari @deveshtiwari]

Fascinating look at how telemarketing, once a sales powerhouse, is fading in today’s digital-first world.

A reminder that while the tools may change, the core goal remains the same: meaningful connection.

👉 https://t.co/jb6WS3EHt6

[Devesh Tiwari @deveshtiwari]

Inside Canada’s $2.4 Billion Bet To Close The AI Adoption Gap https://t.co/NpjHZI14t9

[Devesh Tiwari @deveshtiwari]

As we step into a new world order, it's v. important for us to remember a basic but difficult practice - even though people might disagree with you, they are not your enemy.
Here's this in action - a letter President Bush Sr. wrote to President Clinton after losing to him:

[Devesh Tiwari @deveshtiwari]

@ChrisLaBossiere Must have been the 10th man 🎯

[Devesh Tiwari @deveshtiwari]

Sweet!

[Jesse Pujji @jspujji]

Adriane is literally the best in the world at this 👇

[Devesh Tiwari @deveshtiwari]

Google Ads bug hits GCLID conversion tracking https://t.co/kNQoKRGCNU

[Devesh Tiwari @deveshtiwari]

😂😂😂😂

[Trung Phan @TrungTPhan]

"Tell your Lord that the iPhone 16 has Apple Intelligence, a custom action button, a water and dust-resistant design, titanium finish, A18 chip and a 48 mega-pixel camera.”

"The Anjin says iPhone 16 is exactly like the iPhone 15 with a slightly better camera and comes in gold.”

[Devesh Tiwari @deveshtiwari]

Amazing how some people scale

[Jesse Pujji @jspujji]

There's a $1.5B startup that:
• Raised $0 funding
• Grew from a $3K investment into $500M+ in annual sales in 4.5 years
• Operates with ONLY ~60 employees

You probably have their product in your closet.

Here's the most IMPRESSIVE bootstrapped story you've never heard of:

[Devesh Tiwari @deveshtiwari]

Note to self :
So much to learn
So little is done
Hurry up!

[Vinod Khosla @vkhosla]

*HOW TO HIRE A CEO*

1. Define the Ideal Candidate Through Real Examples
Instead of writing a spec, which generally looks like god in hard to meet form, start with a dozen top resumes that you can annotate. Highlight positive and negative experiences and characteristics to create a spec based on realistic candidates, and then hand these markups to your recruiter.

[Devesh Tiwari @deveshtiwari]

'The root of all health is in the brain. The trunk of it is in emotion. The branches and leaves are the body. The flower of health blooms when all parts work together.'
Ancient Kurdish Saying

[Devesh Tiwari @deveshtiwari]

Another step towards de-dollarization. https://t.co/GRPNc4id81

[Clint Murphy @IAmClintMurphy]

A “Razor” is a rule of thumb that simplifies decision making.

Here are 16 Razors every person should know: