Google is rolling out preferred sources.
Google is rolling out search profiles.
Google is changing the search landscape entirely and most brands are operating as if this is true:
When you type: "Best restaurants in NYC"
And I type: "Best restaurants in NYC"
The SERPs are the same...
NOPE.
Not anymore.
Location. Browsing history. Memory. Preferences. Email Comms. Recent purchases. Google reviews.
All of it will come into play.
The way we thought about SEO for years is over.
It might not be completely different yet.
But search in 2030 will look nothing like search in 2020.
SEO News: Google says it’s ushering in a “new era of AI Search.”
Google is launching a new Intelligent Search Box and merging AI Overviews with AI Mode.
DAVID SACKS: “Did you guys see those Spencer Pratt ads?”
CHAMATH: “That social media team is on fire … If he wins this election, which I think he's going to in Los Angeles, the reason is … those ads are incredible.”