The boy who chose shoes over code.
— Yinka Atunde, a computer science graduate of Babcock University, saw his plans change in 2015 when delays to the NYSC programme gave him time to rethink his next steps.
— Instead of tech, he followed his love for design. He travelled to Italy for a shoemaking course with placements in Italian factories, then toured factories in China, where the pace was faster and more commercial.
—Then came the move that shocked everyone at home: back in Nigeria in 2015, he took a manual job in a local shoe factory, to the dismay of his family.
From fashion shoes to safety boots
— Yikodeen started in 2016 making fashion shoes, then a police contract pointed it toward safety footwear. Work on safety boots began in 2018, but certification and COVID slowed things down.
— The big break? Saipem, the Italian oil-services firm, tested the boots and started ordering in 2022, proving a Nigerian maker could meet strict safety standards.
— Local content helped too: Yikodeen is one of the few domestic manufacturers certified by NCDMB to supply safety footwear to the oil and gas sector. Regulation did the rest.
— Lagos State Safety Commission now inspects even small construction sites, where workers once wore flip-flops. Demand got so heavy that they had to reject all military footwear orders for lack of capacity.
Enter the money
— Aruwa Capital @AruwaCapital invested $1.5 million from its Fund II as sole investor, to buy equipment that would take capacity 10x to 2,500 pairs a day, grow corporate sales and improve efficiency.
— The investor's logic is worth noting: many of Yikodeen's corporate clients pay in dollars, a natural hedge against naira depreciation.
— Aruwa has since led a follow-on round, with the company adding an upgraded plant and specialised lines for electrical and water-hazard environments.
Ten years on
Yikodeen claims over five million pairs in ten years and capacity of 5,000 pairs daily from a 120,000 sq ft factory in Ejigbo, Lagos.
Two months to get his bonus, he quit to build his own business.
Omo! Thank you @abalu_uthman for sharing this with me yesterday!
“When you want to make a big, life-changing decision, you have to do it from a position of maximum pain.” 👇👇
This is still a timeless conversation with @ADUOLUWATOPE. 👇👇
Mastering Nigeria’s Stock Market: Value Investing & Financial Literacy—A... https://t.co/TtduOARB84 via @YouTube
Thanks for sharing @Babajiide
That statistic on how long it will take to double money depending on rates and all is mind blowing.
This was a good watch.
https://t.co/9UnTOB0qLu
So lets take about Personal Finance.
I handle my personal finance like a football team. The aim is to avoid unexpected goals while attaching available wealth building opportunities. So i play a 4-2-4 formation... with 4 core principles in defense 2 in midfield and 4 in attack
💔🇳🇬 FROM COMMISSIONING TO ETERNITY: THE HEARTBREAKING STORY OF FLYING OFFICER IM ADESHINA
On 26 September 2026, he was commissioned into the Nigerian Air Force as a Flying Officer. The Best Graduating Cadet of Branch Commission Course (BC) 3. A young man with a bright future. A dream realised. A journey just beginning.
Nine days later, on 5 October 2026, he was gone.
Flying Officer IM Adeshina was one of the victims of the aircraft crash that occurred on 5 October 2026.
Nine days. That is all the time he had to wear the uniform he worked so hard to earn.
He was not just a name on a list. He was a son. A brother. A friend. A colleague. A promising officer who had just started his journey of service to Nigeria. And now, he is a fallen hero.
9 days. From commissioning to eternity. From a dream to a memory. From a young officer to a fallen hero.
🕊️😭May his gallant soul and the souls of all the departed rest in peace.
Reading that he rejected your request shows that he is actually smart.
If your business has that absolute guarantee on returns, with returns so high that you can pay 20% interest in 6 months, you wouldn’t need a Keke driver to give you capital. You would sell your land, or get a loan to expand such business.
Talked about this a lot, especially around how his death impacted every single plan the team had last summer.
But no one cared cos it's not their family member who died. We just wanted to feel good cos of 'football'.
We were a terrible fanbase last year, and we need to do better.
Between August 2018 and February 2020, Jurgen Klopp's Liverpool played 65 Premier League games.
They lost just ONE - away to Pep Guardiola's Man City - and won 56, as well as winning the Champions League in that time.
That is utterly absurd.
Liverpool beat a team that was unbeaten since January away from home and the club's supposed biggest media representative immediately recorded a podcast shitting on one of our players. Broke Trojan horse