About 10 years ago, I was a confused Mech. Engr. student.
10 years later, I've helped many individuals, brands and organisations create identities that are simple, bold and timeless. Now I'm living a good life, all thanks to logo design.
@logoarchive
12 marks. Different stories. One pursuit — meaning over noise.
Each one shaped by questions, restraint, and intent.
Not decoration. Not trends. Just decisions that last.
This is the work.
Yes. Fawaz now works with a prestigious fashion brand, Ayomide is completing his degree at Miva university, Jamiu won the United Nations games in New York and will be returning this summer for an internship with @icnnyc
This is my life’s work and promise to every child I meet.
The Story Behind the Premier League’s Lion Redesign.
Stuart Watson, former Executive Creative Director at DesignStudio, led the Premier League’s identity rebrand in collaboration with Robin Brand Consultants, shaping a visual system rooted in the people who power the game, fans, communities, and players. The process was far from cosmetic. A six-month audit revealed that 90% of stakeholders wanted to retain the iconic lion, reinforcing its role as a symbol of strength, heritage, and authority within global football. From there, the team explored over 600 sketches, using eye-tracking technology to understand how audiences engaged with different variations, ultimately refining the lion into a more confident, modern mark focused on its face. The updated wordmark, set in a custom title-case FF Mark font developed with Monotype, introduces a more approachable and balanced tone, improving legibility and alignment across platforms. This evolution marks the league’s third identity in 24 years, less a reinvention, more a strategic refinement designed to future-proof one of sport’s most recognizable brands.
#logodecks