Consumers expect financial services to be built into the brands and platforms they already use, but many companies are still working out how to deliver them.
New research from SoFi Tech Solutions found that only 20% of surveyed brands have launched integrated financial services, while 80% remain in the planning stage. Explore what is driving the urgency and what brands are prioritizing as they prepare to launch.
https://t.co/93TZyo03a0
2025 was an incredible year and our best year yet and our performance in Q4 was nothing short of exceptional.
This quarter, we broke records across the business with $1 billion in adjusted net revenue, 1 million new members and 1.6 million new products. 37% year over year revenue growth, 35% member growth and 37% product growth with 29% EBITDA margins puts @Sofi in rarified air for both revenue growth and profitability. In 2026 we’re innovating faster than ever before to help even more people get their money right with SoFi. WDW‼️
More here: https://t.co/fYTgw3SIc2[…]ord-Member-and-Product-Growth-Net-Income-of-%24174-Million
There have been great revolutions in history — the Industrial Revolution, the Digital Revolution, the AI Revolution… and now, the SoFi Revolution.
The power of @SoFi’s one-stop shop is redefining what’s possible in finance. We’re just getting started.
This is the power of @SoFi’s one-stop shop. We’re executing from a position of unparalleled strength, innovating faster than ever before and accelerating our investment from here‼️
This is the power of @SoFi’s one-stop shop. We’re executing from a position of unparalleled strength, innovating faster than ever before and accelerating our investment from here‼️
Our battle-tested strategy and diversified business is built to deliver a winning combination of growth and returns. Our record results demonstrate the power of our strategy in action, driving value for our members across the business.
Crypto's coming back—seamlessly manageable in our all-in-one app.
‼️ Join the waitlist by 11/30/25, open an account once you're notified by email, and make three qualifying transactions of at least $10 by 1/31/26 for a chance at a Bitcoin.*
Sign up now!
https://t.co/bbdCiPknBF
Thrilled to share that 2024 NFL MVP Josh Allen is teaming up with SoFi as our newest brand ambassador! Just like Josh on the field, SoFi Plus is the MVP of finances—an all-in-one membership that helps people save, invest, spend, and plan smarter. https://t.co/RAuogHojDe
Proud to be part of a company that leads the industry and never stops innovating.
Using blockchain, crypto, and AI to power solutions like international payments is just the beginning. Exciting times ahead for financial services! 🚀💡
@SoFi#Innovation#Blockchain#Crypto
Very excited about the innovation we can drive via blockchain and crypto across our businesses. @Sofi ‘s planned new international payments (frequently called remittances) will convert fiat to crypto, transmit via blockchain, and convert to local fiat. It's only day 1 of the type of innovation that can be driven via blockchain, crypto, and AI to make financial services faster, easier, safer, more accessible, and lower cost for our members‼️
Very excited about the innovation we can drive via blockchain and crypto across our businesses. @Sofi ‘s planned new international payments (frequently called remittances) will convert fiat to crypto, transmit via blockchain, and convert to local fiat. It's only day 1 of the type of innovation that can be driven via blockchain, crypto, and AI to make financial services faster, easier, safer, more accessible, and lower cost for our members‼️
Our CEO @anthonynoto is kicking off our Q4 ‘24 Earnings.
We now have over 10 million members who hold 14.7 million products. Both grew at record levels in Q4. Our members and the products they hold drive our business, and powered net revenue of $2.6B.
Join our earnings call to hear more: https://t.co/KEOLVRwmfH
2024 was a tremendous year. Our best year yet‼️ @SoFi’s record revenue, profit, members, products, and returns are a testament to the absolute grit of our team, and the future has never looked brighter.
More here: https://t.co/ijnFvGOPX5