Devon Furash

West Virginia University student looking for professional field experience. MKTG 475

[Devon Furash @DFurash]

Hi all! My name is Devon and I am a junior sport management student with minors in marketing and public relations. Please take a moment to check out my website. Feel free to reach out with any questions! #mktg345

https://t.co/WoHUgvWysP

[Devon Furash @DFurash]

Why Shoppable UGC is the Future of eCommerce Experiences. UGC gives a personal and authentic feeling to today’s content and shopping. #mktg475 https://t.co/OoLu2vGnFP via socialmedia2day

[Devon Furash @DFurash]

@morgarmstrong @blairadowler VR is definitely becoming much more popular in a stay at home world! I’ve noticed a lot more virtual reality marketing lately so it seems like a popular product that will continue to grow. #mktg475

[Devon Furash @DFurash]

@lauren_krausee @blairadowler @tiktok_us I agree that TikTok is one of the big social media platforms that really took off during quarantine. The app became a way to stay social and connect with people around the world since no one could leave home for months. I believe TikTok will only get bigger from here. #mktg475

[Devon Furash @DFurash]

@blairadowler COVID has reshaped how we connect, work, shop, and learn. Seeing how the pandemic has impacted the world, I think more companies will remain present on social media to build connections and interact with audiences. Digital services will only grow and expand from here. #mktg475

[Devon Furash @DFurash]

@krg0022 This is a great article! I’ve always been curious how YouTube tailors video recommendations for each user. Everyone has different likes and dislikes so it is important to create a feed that appeals to all users individually. #mktg475

[Devon Furash @DFurash]

@OliviaMace5 @blairadowler @puravidabrac Pura Vida is a great choice! They are a well known brand that provides quality products with significant meaning behind them. Creating a promotion like this for Mother’s Day is a great way to show appreciation for moms or the mom figure in people’s lives. #mktg475

[Devon Furash @DFurash]

YouTube Expands Sponsorship Opportunities Through YouTube Select. This is a great initiative to help smaller/new brands to gain more promotional interaction online. https://t.co/8h4gEImjiv via socialmedia2day #MKTG475

[Devon Furash @DFurash]

@blairadowler The social media content I really liked was the MLB’s Opening Day: Make It Major ad used to get MLB fans excited for the season to begin. The ad showed past season highlights as well as a shot of first female GM Kim Ng. This ad can be found on FB, Twitter, & Instagram. #MKTG475

[Devon Furash @DFurash]

@Delaney53331708 @blairadowler Wow, I can’t believe I have never heard about this Adidas ad. I couldn’t begin to imagine being a survivor of such a tragic and traumatic disaster then receiving an ad so incredibly tone deaf. Horrible job on Adidas’ end. #mktg475

[Devon Furash @DFurash]

@KaylaWhetzel3 @blairadowler I remember seeing this advertisement when it came out and wondering who at Dove thought that was a good idea for an ad. To be that tone deaf and be know for a “racist ad” is not a good look for any company. Dove really missed the mark. #mktg475

[Devon Furash @DFurash]

Instagram Will Enable Users to Choose Whether They Want to Hide Post Like Count in New Test. This is an interesting idea bc Instagram is basically a platform that is 50% sharing photos and 50% reaching a max amount of likes. #mktg475 https://t.co/0JwSh3ZaNk via socialmedia2day

[Devon Furash @DFurash]

@blairadowler Gap received backlash in 2012 for an insensitive tweet when Hurricane Sandy was tormenting the US. Their tweet read “All impacted by Sandy, stay safe! We’ll be doing lots of Gap shopping today, you?” People found this message insensitive to those affected by the storm. #mktg475

[Devon Furash @DFurash]

LinkedIn is Also Developing Audio Rooms, Tapping into the Audio Social Trend as a way to help more people connect online since in-person connections aren’t as compatible right now. https://t.co/IB1hpdT9QU via socialmedia2day #mktg475

[Devon Furash @DFurash]

@MichaelMJr__ @blairadowler I really like the idea of a brand going live on an app such a FB or Instagram. Being able to have a personal conversation that makes people feel included and heard is so important in today’s climate. #mktg475

[Devon Furash @DFurash]

@Delaney53331708 @blairadowler @tiktok_us I think the use of Tik Tok is a great tactic! While the app has existed for a few years, it really became popular during quarantine in March of 2020. Becoming so popular so quickly has allowed Tik Tok to become the app that influences people to follow, like, and buy. #mktg475

[Devon Furash @DFurash]

@blairadowler I would incorporate Q&A sessions where people can voice questions or opinions. Using a platform such as Instagram, someone from the company will answer live questions to allow customers to feel as though they are speaking with a real person, not just a brand name. #mktg475

[Devon Furash @DFurash]

#mktg475 Facebook Expands it’s 'Rise' Ad Agency Skills Training Program to More Regions to aid those affected by COVID-19 by helping to provide digital skills training for ad agency professionals. https://t.co/oYtnAtQhKZ

[Devon Furash @DFurash]

@lauren_krausee @blairadowler @Aerie I really like your choice of Aerie. They are a down to earth brand that provides products for real people, not just size zero models. Additionally, promoting products outside of just Instagram helps expand their reach and engage with their target audience. #mktg475

[Devon Furash @DFurash]

@JordanWeiss_WVU @blairadowler @dunkindonuts I definitely agree with your choice of Dunkin’. They have affordable prices and a great selection of food and beverages to choose from. Not to mention their social media presence and tactics used to target younger audiences on popular media platforms. #mktg475

[Devon Furash @DFurash]

@blairadowler I believe @amazon has a great marketing strategy because they target college students with Prime Student discounts and access that is free for six months. It includes prime delivery, videos, TV, music, early access, studying resources, additional discounts, and more. #mktg475