dg

UX Designer, WTW.

[dg @dguestdesign]

Now that is good design. New SONOS logo. You see sound waves when you scroll! http://t.co/1YmUuQJGLL

[dg @dguestdesign]

Funny

[Peter Girnus 🦅 @gothburz]

Last quarter I rolled out Microsoft Copilot to 4,000 employees.

$30 per seat per month.

$1.4 million annually.

I called it "digital transformation."

The board loved that phrase.

They approved it in eleven minutes.

No one asked what it would actually do.

Including me.

I told everyone it would "10x productivity."

That's not a real number.

But it sounds like one.

HR asked how we'd measure the 10x.

I said we'd "leverage analytics dashboards."

They stopped asking.

Three months later I checked the usage reports.

47 people had opened it.

12 had used it more than once.

One of them was me.

I used it to summarize an email I could have read in 30 seconds.

It took 45 seconds.

Plus the time it took to fix the hallucinations.

But I called it a "pilot success."

Success means the pilot didn't visibly fail.

The CFO asked about ROI.

I showed him a graph.

The graph went up and to the right.

It measured "AI enablement."

I made that metric up.

He nodded approvingly.

We're "AI-enabled" now.

I don't know what that means.

But it's in our investor deck.

A senior developer asked why we didn't use Claude or ChatGPT.

I said we needed "enterprise-grade security."

He asked what that meant.

I said "compliance."

He asked which compliance.

I said "all of them."

He looked skeptical.

I scheduled him for a "career development conversation."

He stopped asking questions.

Microsoft sent a case study team.

They wanted to feature us as a success story.

I told them we "saved 40,000 hours."

I calculated that number by multiplying employees by a number I made up.

They didn't verify it.

They never do.

Now we're on Microsoft's website.

"Global enterprise achieves 40,000 hours of productivity gains with Copilot."

The CEO shared it on LinkedIn.

He got 3,000 likes.

He's never used Copilot.

None of the executives have.

We have an exemption.

"Strategic focus requires minimal digital distraction."

I wrote that policy.

The licenses renew next month.

I'm requesting an expansion.

5,000 more seats.

We haven't used the first 4,000.

But this time we'll "drive adoption."

Adoption means mandatory training.

Training means a 45-minute webinar no one watches.

But completion will be tracked.

Completion is a metric.

Metrics go in dashboards.

Dashboards go in board presentations.

Board presentations get me promoted.

I'll be SVP by Q3.

I still don't know what Copilot does.

But I know what it's for.

It's for showing we're "investing in AI."

Investment means spending.

Spending means commitment.

Commitment means we're serious about the future.

The future is whatever I say it is.

As long as the graph goes up and to the right.

[dg @dguestdesign]

@SahilBloom Buy cheap, buy twice

[dg @dguestdesign]

🙌🏻

[Jason Fried @jasonfried]

The amount of work you get done in a day means nothing. The kind of work you get done in a day means everything.

[dg @dguestdesign]

“Design is not a formula, it’s an odyssey: replacing the Double Diamond” by Ryan Ford https://t.co/0OBM3BACut

[dg @dguestdesign]

@dmcgco So nice. I’d never be brave enough to have that much wood in my house though. Would just remind me of all my years of unfinished DIY projects.

[dg @dguestdesign]

😂

[Charles Patterson @CharlesPattson]

Designers when you ask them where all the design documentation is

[dg @dguestdesign]

@dmcgco You’ve made it

[dg @dguestdesign]

@CharlesPattson Teehan+Lax style guide. Memories.

[dg @dguestdesign]

@QuickBooksUK I can’t access my account and your customer support options are a joke. Please share a link to a support option that DOESN’T require me to sign in to view it.

[dg @dguestdesign]

Speechless, this is incredibly powerful.

[FootballJOE @FootballJOE]

This is brilliant from @NorwichCityFC ❤️

[dg @dguestdesign]

@mikedotsullivan Why has it been so tough this year?

[dg @dguestdesign]

🙏🏻

[mr fabio @fffabs]

Hard agree.

[dg @dguestdesign]

@darylginn Love it

[dg @dguestdesign]

@MrBeast No thanks

[dg @dguestdesign]

@dmcgco @pedropeguerojr You’ve been outed

[dg @dguestdesign]

🙏🏻

[Pavel A. Samsonov @PavelASamsonov]

Hence my advocacy that the real outputs of design are NOT visual, but memetic. Without a pointer embedded in the org's mental model (not just what needs to be done but how it should be done), even the greatest visuals are destined to rot in Confluence forever.

[dg @dguestdesign]

👇🏻

[Pavel A. Samsonov @PavelASamsonov]

Good designers fall in love with problems. But great designers do a background check on the problem first, to see whether someone has already tried solving it, and how that went.

Often, the real problem is not user-facing, but organizational.

[dg @dguestdesign]

@nickf They’re all just user experience design.

[dg @dguestdesign]

When everyone is verified, nobody is verifiable.

[dg @dguestdesign]

Looking forward to going to see ChatGPT stand ups in the future.

[Jacob @js_horne]

this took 15 seconds to load and was worth the wait