One of the worst kinds of businesses is one that sells something to a price sensitive consumer.
My nightmare business is a software company that creates software for school teachers to help them manage their class schedule.
Why? Because the ultimate customer is a teacher. Teachers don’t make much money, and are often price conscious. They also have to pay for it out of pocket.
A big ticket software purchase for a teacher might be $9.99 per month.
Software of the same complexity, in a different niche, for somebody who uses it to make a lot of money, could cost 100x the price. And usually they just throw it on a corporate credit card. They rarely pay for it themselves. Total price insensitivity.
Example:
Imagine if you instead made a simple software tool that helped hedge fund employees analyze a certain type of trade.
Or a niche tool that helped companies file some annoying government form that would deliver a $25,000 tax benefit.
Nobody wakes up and thinks “I want to start that.” It’s freaking boring. And that’s why it’s a good business. You have a customer who will pay a large amount of money for you to solve their problem because it enables them to make far more, plus you have no competition.
Business on easy mode vs. hard mode.
@virginhotels thank you showing us what great service and a company that puts customers over all else looks like. After the @united experience, we were treated to the best care by @virginhotels! This is what creates brand loyalty and repeat customers! #customercare#virgingroup
Just when we thought @united staff couldn’t get any worse, they did!! They are now threatening passengers that if they didn’t agree to check in their carryons they will give away their seats to willing standby passengers 🤣🤷♀️ . Oh @united#dobetter
People are crying, young children are miserable, pets stuck, people with important meetings abd Europe connections impacted. The @united team has 0 sympathy or recourse. @BBBTriCounties
Now @united staff is using scare tactics saying we would never fly into a thunderstorm. After they told everyone delay is due to flight attendant shortages. At least get your story right if you are going to use BS @BBBKY
How is @united literally still doing this?After 13 hrs of delay with no hotel, flight is delayed due to staff shortage. To add insult to injury, the staff is being a douche bag to everyone. If I did not have points on @United, would never choose to fly this airline. #bbb
@united wtf!! 2 technical error based severe delays and flight cancellations in 2 weeks. Would still be Ok if you had not downgraded me both times given no sears in my booking category. The best part, you offer me a 18 GBP voucher for delays, downgrades, wasted hotels++
hotels
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