Mark Quadros - B2B Video Strategist

building the best pre-production suite on the internet.

I live and ship from my farm in 🇹🇭
@daohomestay - airbnb, gym, bistro

[Mark Quadros - B2B Video Strategist @dherealmark]

if editors are cooked, why are AI companies hiring more editors than ever? 🤔

4 months ago I started a video agency without knowing how to edit a single video.

It's made $35,000 so far, from one single client.

Rookie numbers, I know.

But I did all this simply because of the one important skill that most editors lack:

knowing why winning videos work.

That took me down the video strategy rabbit hole and I ended up building powerful software that's allowing me to pump out hundreds of videos.

Watch this 14 min and become the most sought-after video editor in 2027 👇

0:00 Editors aren't cooked
0:27 Mistake 1: asking the client for a brief
1:38 Mistake 2: polishing for other editors
3:22 Write the brief yourself with AI
4:52 You're a strategist now
5:34 The $400 video I paid for
7:19 Storyboard every job, even a reel
10:22 Sell distribution too
11:49 The best time to be a strategist

[Mark Quadros - B2B Video Strategist @dherealmark]

@iancccho So the time tax

Higgsfield is one of the scamiest companies out there. They're promising you these returns and hiding everything important in the fine print.

Over here, Iman Kazi is pushing people to take loans so that he can get $2,000.

https://t.co/c7Usony9kn

[Mark Quadros - B2B Video Strategist @dherealmark]

https://t.co/iudCSH4pnP

[Mark Quadros - B2B Video Strategist @dherealmark]

@mukudotgpt You're onto something!

I found 79 people handing the same exact script to Shil Higgsfield narrative

https://t.co/c7Usony9kn

[Mark Quadros - B2B Video Strategist @dherealmark]

https://t.co/iudCSH4pnP

[Mark Quadros - B2B Video Strategist @dherealmark]

@MaxHirsch13 @higgsfield Yo Higgsfield is known for exploring its users. I did an audit into their last campaign and found that they were paying 89 people to shill their narrative.

https://t.co/c7Usony9kn

[Mark Quadros - B2B Video Strategist @dherealmark]

https://t.co/iudCSH4pnP

[Mark Quadros - B2B Video Strategist @dherealmark]

@thekevinjon Yo, an editor cant fix a video nobody was going to click.

the gap is pre production. can they show you why a video works before they cut it?

I built a system to hand talent ready-to-work storyboards. Id love to show you.

https://t.co/pp7rUi8Mql

[Mark Quadros - B2B Video Strategist @dherealmark]

@moeb2b @MaxHirsch13 @higgsfield Yo, unlimited that only works the way they want is the whole trick.

I did the math on their content factory: about $1.70 an hour after credits and time.

full breakdown: https://t.co/c7Usony9kn

now I scale video with my face, no credits: https://t.co/pp7rUi8Mql

[Mark Quadros - B2B Video Strategist @dherealmark]

https://t.co/iudCSH4pnP

[Mark Quadros - B2B Video Strategist @dherealmark]

@kaushikimmadi Yo, 1 user off your most viral launch video hurts, respect for posting it.

views without users usually means the hook sold the vibe, not the problem.

I break down winning launch videos shot by shot and hand over storyboards.

Id love to help: https://t.co/pp7rUi8Mql

[Mark Quadros - B2B Video Strategist @dherealmark]

When you build content factories around your face,

you start to speed-run a hormozi-style brand.

That opens up so many opportunities:
- Brand deals
- Inbound B2B leads
- Building an agency
- Building products

It's about the quality of the audience, not the quantity.

[Mark Quadros - B2B Video Strategist @dherealmark]

from 19 to 24, I made bank selling content factories.

Content factories are repackaged content marketing teams.

But back then, backlinks were easy to game with guest posts, so every article outsold $2,000 to $3,000 worth of backlinks to my clients.

Having a team of editors, ghostwriters, and thumbnail designers is well within budget.

Today, if you're making a content factory, a do-for-slop machine, and relying on depreciating ad revenue, you're not going to make the same amount of cash.

If you're relying on subscriptions to create your videos at scale, you can look at spending $1,000 to $2,000 a month (not including your time) on one to two tries of content slop.

Then there's the endless amount of strategy needed to make the factory work, because you can't just be spitting out crap and expect it to go viral. Not when everyone is doing the same as you

This is why I urge you to build content factories around your face and not around slop that you don't want to associate with.

[Mark Quadros - B2B Video Strategist @dherealmark]

https://t.co/iudCSH4pnP

[Mark Quadros - B2B Video Strategist @dherealmark]

What my content team cost per video vs a $129 content factory.

The plan replaces the editor. It doesn't replace you.

Full breakdown:

[Mark Quadros - B2B Video Strategist @dherealmark]

https://t.co/iudCSH4pnP

[Mark Quadros - B2B Video Strategist @dherealmark]

The math: $1,000 a month from TikTok = 1.7 million views.

At 10,000 views a video, that's 167 videos and 167 hours. You keep about $1.70 an hour.

The plan is the cheap part. Your time is the bill.

[Mark Quadros - B2B Video Strategist @dherealmark]

Higgsfield has been pushing slop factories for months now.

I built content factories for enterprise brands back in 2019. I did the math, and this is the worst thing you can do for your brand.

The full breakdown:

[Mark Quadros - B2B Video Strategist @dherealmark]

https://t.co/iudCSH4pnP

[Mark Quadros - B2B Video Strategist @dherealmark]

A month of Higgsfield's Content Factory: $129 for the plan.

The real bill is 30 hours of your time.

The full math:

[Mark Quadros - B2B Video Strategist @dherealmark]

https://t.co/iudCSH4pnP

[Mark Quadros - B2B Video Strategist @dherealmark]

another banger coming soon

[Mark Quadros - B2B Video Strategist @dherealmark]

they sold you a content factory.

i did the math on what it actually pays you.

30 seconds here, the full breakdown below ↓

[Mark Quadros - B2B Video Strategist @dherealmark]

https://t.co/iudCSH4pnP

[Mark Quadros - B2B Video Strategist @dherealmark]

It's the only logical way.

Building an AI slop content factory can set you back thousands of dollars in a month.

Instead, you'd rather spend your time creating a founder-led content factory and using AI to distribute it across 20+ channels.

Gary V has been talking about this for the past 5 to 6 years. Back then, it was very expensive to do this, but now it's more than possible to do this solo by just having very good workflows.

Happy to share more with anyone that's interested.

https://t.co/aXgafhPLmp

[Mark Quadros - B2B Video Strategist @dherealmark]

@trenchplanet true that.

I did the math to check. about $1.70 an hour after credits and time, and 79 paid creators shilling it in 3 days: https://t.co/c7Usony9kn

[Mark Quadros - B2B Video Strategist @dherealmark]

https://t.co/iudCSH4pnP

[Mark Quadros - B2B Video Strategist @dherealmark]

@cryppinfluence @eliana_jordan Higgsfield will probably do a course with him in a few months.

Same playbook as Iman

I tracked 79 paid posts pushing their content factory in 3 days, then did the math on what it actually pays. about $1.70 an hour:

https://t.co/c7Usony9kn

[Mark Quadros - B2B Video Strategist @dherealmark]

https://t.co/iudCSH4pnP

[Mark Quadros - B2B Video Strategist @dherealmark]

@alexgoughcooper @jacob_posel ikykikyk

https://t.co/VAhEhoLvWx

[Mark Quadros - B2B Video Strategist @dherealmark]

after one month of running my content factory, I realised that I need to build a system in the real world.

Rather than betting on 17 agents to run my co, I'm first betting onmyself and as jp says cleaning my too.

And I realised one of the most important things about scaling a company is

Set up a dedicated office.

It's rather obvious, but as someone who's always been a digital nomad and indie hacker, I've never valued one

but the nuance here is that my office is right below where I live.

I don't need to commute to it, and it allows me to dedicate my energy and time in a well-designed place to get shit done.

This is not just an office.

This is more of a content creator studio where I can just pump out content every day, like Hormozi, @orenmeetsworld

[Mark Quadros - B2B Video Strategist @dherealmark]

Another remind to be your best creator.

You dont have a community if your outsource it.

https://t.co/vcF2YBAyen

[Kid Pak @kidpakerot]

@dherealmark You are so right Mark.

I’ve been filming a lot more founder generated ads recently.

And they consistently perform better than AI UGC at the moment.

[Mark Quadros - B2B Video Strategist @dherealmark]

@cihatimamoglu @joaoterraalta @higgsfield unlimited with an asterisk is the tell tale sign.

I pulled the 79 paid posts pushing their content factory, then did the math on what it actually pays.

I think higgsfield is the scamiest co of them all

https://t.co/c7Usony9kn

[Mark Quadros - B2B Video Strategist @dherealmark]

https://t.co/iudCSH4pnP