Short-ish rant: factor rotation, factor timing, factor horoscopes, skibidi toilet regression and many other quantitative malfeasances originate from quantitative "researchers" (both on the buy and sell side) whose incentive was to raise their status (and comp) by capturing the attention of investors. Because of the Bullshit Asymmetry Principle, dislodging these misconceptions is 10x harder than creating them. Ideally, incentive misalignments should be solved with contracts. But also, like in many professions, an ethical oath would help. First rule: "I won't bullshit the portfolio manager and the business owner alike even if doing so would benefit me".
Feel free to like anonymously, I won't out you.
Everything in life—profitable signals, unprofitable ones, work, life, pasta cacio e pepe—is an imperfect expression of short-term reversal.
You may tattoo this statement for free.