DIE-HARD MKTG

We help creators stop guessing who their real fans are. Retention strategies backed by data. Segments powered by AI. Join the waitlist ⬇️

[DIE-HARD MKTG @diehardmktg]

Most creators are renting their audience. And it’s costing them. A thread 🧵

[DIE-HARD MKTG @diehardmktg]

Check out our Die-Hard Pilot Demo! Launching this May. https://t.co/umX4T6vtTk via @YouTube

[Keelo @0xkeelo]

Combine your Terminal & Telegram on @quickscope_gg

Never miss a message. Never miss a trade.

[sydney boyd @sydboydDH]

This was a pilot powered by @diehardmktg. Blending data + fan experience in real time.

Want to test? Email us: [email protected]

(here’s a vid of me monitoring the test on-site to make sure everything goes smoothly. It did 💁🏽‍♀️)

[sydney boyd @sydboydDH]

Loyalty gamification isn’t just hype.

It’s how you measure loyalty in real time.

Who follows through? Who drops off? Who shows up?

That’s the signal that tells you how to better allocate your mktg spend.

[sydney boyd @sydboydDH]

Even first-time attendees who completed the challenge showed potential die-hard behavior. Now we know.

We’ll market to them differently than someone who just came but never entered.

Signals like this = smarter targeting + stronger retention.

[sydney boyd @sydboydDH]

Okay so why did we do this?

Because that quick lil poll = data gold 🏆
✅ Fan preferences + comms channels (how to reach them next time)
✅ Grew her fanbase instantly
✅ Completions = loyalty signals we can segment on in the future

[sydney boyd @sydboydDH]

Game day results:

🚨 46% of attendees completed the challenge.
🚨 Event sold out with a line down the block
🚨 Fans stayed until 2AM to see who won (no early exits)

Here’s her announcing the winner:

[sydney boyd @sydboydDH]

She’s been using @diehardmktg for over a year so we already had her fanbase segmented by loyalty level.

Our pre-event mktg results:
📲 95% open rate on texts
🔥 85% of diehards clicked through + completed before the event
🎟️ Presale sold out a day early (normally day-of)

[sydney boyd @sydboydDH]

To enter, fans had to:
- Follow her on IG
- Complete a quick poll we built
- Be present at 2AM when we announced the winner

Simple enough.

[sydney boyd @sydboydDH]

Her artwork usually sells for $5K–$25K.
At this event, fans could win it.

The lovely art: 🖼️

[sydney boyd @sydboydDH]

Context: QP creates an original art piece for every event as the theme.
It’s projected on the walls and apart of the soundscape.

Fans get to see it one night only before it’s gone forever.

[sydney boyd @sydboydDH]

Last week we tested a gamification challenge through @diehardmktg with a DJ + fine artist who turns every event into an art show.
Fans had to play to win. Here’s what happened 👇

[sydney boyd @sydboydDH]

The best fan marketing campaigns merge habit loops with value delivery per fan type. Miss either and your fan engagement is dead.

@kyliankhalifaa Ty for the inspiration 🙌🏽

[Z @BrianZisook]

Contrary to popular belief, you don’t need a big budget to create engaging content to promote your music. All you need is your imagination and the smartphone in your hand.

Here are 7 simple ideas to get you started 🧵👇

[Z @BrianZisook]

Artists often believe they’re a manager away from success. And some might be. But for most, if you’re chasing management, you're potentially putting yourself in a vulnerable position. Just like with a label, you want management to pursue you. https://t.co/wJVXtbDR9D

[DIE-HARD MKTG @diehardmktg]

Godspeed mother 👏🏽

[sydney boyd @sydboydDH]

Now we’re going all in building an actual fan loyalty AI engagement platform for entertainers.

[sydney boyd @sydboydDH]

The Media & Entetainment industry is expected to gain the most from AI technologies bec it’s:

1. rich in data
2. characterized by repetitive tasks
3. has a strong need for customer personalization

@diehardmktg this is our moment! 💁🏽‍♀️

[sydney boyd @sydboydDH]

I’m talking about active, exciting outreach that makes a fan feel:

😱 “I can’t believe they picked me.”
🏃‍♀️ “If I don’t act now, I’ll miss out.”

[DIE-HARD MKTG @diehardmktg]

Music loyalty is more common than you think 👀

[CardNiti @CardNiti]

Loyalty Program = Retain existing customers 🔄

💳 Customer earns points, cashback, or perks for repeat purchases.

🎯 Goal: lock you into the ecosystem.

✨ Examples: Flipkart SuperCoins, Amazon Pay Rewards, IndiGo 6E Rewards.