Dierre

100M+ paid out to creators | Founding @sideshift_app

[Dierre @dierre]

We’re on pace for $100M ARR in the next 12 months. So @sideshift_app is hiring.

Looking for:
- Growth
- GTM
- Influencer

If you know martech, adtech, creator, or influencer stuff (or you’re obsessed with winning and want in on a unicorn), hit me up. Fair warning: high output, high agency, and high productivity required.

SideShift already works with 1,500+ brands and 1M+ creators, and we powers the largest marketing campaigns in the world.

Team is 22 people & average age ~22 years old (@nicholasnlawton is inflating that number being 27).

Small enough that people actually see what you do every day.

📍 New York City (6 days/week in office)

Comment & DM me why you're a good fit

[Dierre @dierre]

@leo1yu miss you leo

[Dierre @dierre]

2026 startup dictionary:

> AI “x” startup = claude wrapper
> social media = new media
> marketing = growth
> sales = gtm
> freelance = fractional
> unemployed = "building in stealth"

[Dierre @dierre]

@KJEUGC cone head

[Dierre @dierre]

@bot @bot need imessage

[Dierre @dierre]

@squilly finally

[Dierre @dierre]

any fashion designers that can help my friend out?

my good pal @squilly claims this is a generational fit

Valid fit or The Boy in the Striped Pajamas?

[SideShift @sideshift_app]

SideShift Mobile now speaks 100+ languages.

No matter what language you speak, the app speaks it too.

Open it and it's already in yours. No settings, no switching.

[Squilly @squilly]

Hey X, I’m Squilly

I’ve never really introduced myself on here so ig now is a good time

I’m a junior in college and in the past 2 years, I have…..

- worked at Barstool Sports at 19
- almost dropped out (didn’t 🥲)
- started a company and got accepted into Stan Launchpad (100k accelerator)
- was an early hire to the rocket ship @sideshift_app
- still play college tennis
- mogged @nicholasnlawton

Just turned 20 and gonna keep posting about my adventures on here

DM me and let’s connect

[Dierre @dierre]

continuing to hire A+ players @sideshift_app

comment below if we need to hire you

[Vincent @justVvincent]

Hey X, I’m Vincent

In the past year, I have……
—> Gained 1.1M followers in 7months
—> Made over $400k doing UGC
—> Quit post grad consulting job 3 weeks in
—> Moved to NYC
—> Joined Sideshift as Head of Marketing

Going to keep posting about my journey and random marketing hot takes

DM me and Let’s Connect :

[Dierre @dierre]

@squilly almost drop out is a negative flex

[Dierre @dierre]

@soccersamuelg @blakeandersonw guys being dudes

[Dierre @dierre]

@jaigulati_ why’s that?

[Dierre @dierre]

can’t believe i just heard this in the Lifetime sauna

pitch black. 6 dudes. dead silence.

out of the blue nowhere this guy goes

“how the fuck is cason wallace making $140M to average 8 points a game”

cason must’ve sold this man a parlay or two😭

[Dierre @dierre]

@gannonmatthews need an idaho experience

[Alex Olim @alexolim_]

This guy built a $100M creator marketplace with 4 college friends in under 3 years

I sat with him for nearly two hours as he explained how they did it, and we're sharing the full, raw conversation here on X

@ManilowOliver and 4 college friends started SideShift as a local job board that made about $500

No customers, no real users, no product-market fit, just desks in a friend’s apartment kitchen

Today, they’re at 8 figures in ARR, their app hit the top 10 in the App Store, and Sideshift is home for more than 1M creators

Here’s the core of what he taught me:

> influencers rent you their audience. UGC creators post from new accounts, so the same budget buys ~100x the volume

> the creator manager matters more than the creators themselves. Similar creators have been seen to perform 10x apart, and the only change was the manager

> organic content finds the winners, paid ads scale them. When a video hits ~8% engagement, boost it with Spark Ads or Meta partnership ads

We go deep on all of it in this conversation

If you run a consumer app, these are the most useful 83 minutes you’ll spend this year

[Dierre @dierre]

@oliverbrocato @FoundersPodcast legend

[Dierre @dierre]

@Canyon_Pergande crazy tweet

[Dierre @dierre]

Few companies understand UGC-driven distribution like WisprFlow does

Direct commentary from a primary source:

[Vincent @justVvincent]

i generated 250M+ views in 1 month for @WisprFlow’s UGC program

500M+ total program views

here’s exactly how i’d build a viral UGC program in 30 days

[max @MaxHirsch13]

Gonna say it again because you guys aren't listening:

Opus 5.5 + Expo + Hard Paywall w/out free trial + Meta Ads + Sideshift + Clipping = $$$$

It could not be easier right now. That's the formula