Alana

Positive Deviant 🙋🏼‍♀️ Content Strategist & eCommerce Evangelist 💬‼️📈 *she/her* @BayerUS @alanajoyy

[Social Media Today @socialmedia2day]

TikTok continues to build its in-app shopping tools https://t.co/iniOgi7kv2

[The Associated Press @AP]

Bud Light's attempt to broaden its customer base by partnering with a transgender influencer did not go as the company expected.

But experts say inclusive marketing is simply good business — and it’s here to stay. https://t.co/e35MSXm32q

[NYT Business @nytimesbusiness]

As big social networks make connecting people with brands a priority over connecting them with other people, some users are seeking community-oriented sites and apps devoted to specific hobbies and issues. https://t.co/C2JrBdhb6p

[Victoria Buchanan @VictoriaFutures]

moodboarding < worldbuilding

https://t.co/TEE0oPk2dt

[Jordyn Holman @JordynJournals]

Crocs was a pandemic winner that has kept winning while sales at other Covid faves like Peloton, Etsy and Zoom have fallen off. So what makes Crocs and its business model so appealing to both shoppers and investors? I dug into the numbers for my latest https://t.co/CRd6I89tS2

[Reid Jackson @reidjjackson]

"More of Walmart's future profitability is likely to come from its sales of ads on https://t.co/NmxtxwUE3o and from fees it collects from merchants using its online marketplace and delivery services than from sales of merchandise at its 10,000 stores."

https://t.co/ydFphF0yEB

[Harvard Business Review @HarvardBiz]

These days, companies must develop strategies that will allow them to organically generate attention. How the 4 Cs framework — content, consumers, creators, and celebrities — can help. https://t.co/3zKKXSifiU

[Brand Safety Institute @safe_brands]

“DEI investment is still lagging- dramatically. Continued re-education at the lower levels means it is not a top priority for top management... Time to get aligned.” So says BSI's CMO @LouisJonesIV in response to this story from @MarketingBrew: https://t.co/THUqtJEnG9

[Alana @digiAJF]

.@McDonalds is building on the success of its Famous Orders platform with a campaign that hopes two rappers are better than one. https://t.co/7jvoK2x6kJ

[Drug Store News @DrugStoreNews]

.@bayeraspirin launched a new campaign that encourages people to prioritize their heart health and assess their risk factors for cardiovascular disease. https://t.co/cqsSjlXWLC

[ADWEEK @Adweek]

🍅 @KraftHeinzCo says their in-house agency, The Kitchen, is making its ad spend ‘work harder’. Adweek sat down with international chief growth officer Cristina Kenz to get a behind-the-scenes look at the agency's expansion. https://t.co/FB9DylKQMY

[Sarah Lynch @sarahdlynch]

In December, I wrapped up my time at @FastCompany with my favorite story yet. I spoke with the 20-somethings behind brands like @duolingo, @dunkindonuts, @tacobell and Nerf on TikTok who aren't just in tune with the brand voice -- they're creating it.

https://t.co/KESaTT4ofW

[Alana @digiAJF]

Marketers will now have access to data on brand and product-level sales results from their campaigns https://t.co/mpPo3Ksn44 via @marketingdive

[The New York Times @nytimes]

Breaking News: Amazon plans to lay off approximately 10,000 people starting as soon as this week, in what would be the largest cuts in the company’s history. https://t.co/YP89YdPQV2

[Alana @digiAJF]

@NateOhl @elonmusk @Twitter @rickyberwick I’m next to @karaswisher 😍

[Peter Adams @PatchAdams03]

As marketing budgets tighten, one area that continues to see meteoric growth is retail media. But the channel's rise in prominence has resurfaced old industry tensions, with some brands viewing it as unprofitable or even a "tax." My latest: https://t.co/HmTEVhnr8B

[Rani Molla @ranimolla]

Maybe we don’t need stuff right away. Or, if we really do, we should pay a lot more for it. https://t.co/IjI9LOZ8CL

[Alana @digiAJF]

As a result, successful marketing to #GenZ will not be about tapping into “the culture” in a traditional sense but rather addressing subcultures that address unique and personalized interests that can sometimes be at odds with each other. @marketingdive

[Alana @digiAJF]

“You have to be deeply embedded in the culture. You can’t just open TikTok one day and know what will appeal to these consumers” https://t.co/hKrdHVTuH7 via @marketingdive

[Alana @digiAJF]

A good understanding of the community will help the brand communicate well and generate an emotional response, which is ultimately what triggers a long-lasting relationship between the brand and the consumer https://t.co/4g3Xsn6eX9 via @McKinsey