DigitalADL

Adelaide's biggest marketing conference #DigitalADL

[DigitalADL @digitaladl]

Last few hours of early bird passes!

Thanks to all those who already grabbed theirs, early bird gets the discount. Grab yours before end of day today at
https://t.co/qYLJVEWVRT

[DigitalADL @digitaladl]

🚨 Speaker Announcement: Geena Lamb Adelaide University 🚨

Geena will share the strategy behind launching the new Adelaide University's social media channels from absolute zero rather than building from the profiles of the existing universities.

https://t.co/IdcsdjB39N

[DigitalADL @digitaladl]

To celebrate the launch of our new website, we're extending early bird tickets until end of day Friday!

Head along to https://t.co/m4iuRRUAHb to see the new look, recordings from previous events, and how you can get involved.

#digitaladl #digitalmarketing #adelaide

[DigitalADL @digitaladl]

It's the final countdown! Ticket sales close for our first ever End of Year Celebration at 11:30pm, Tuesday 6 December 2022. Grab them while you still can >>> https://t.co/sRFyqQQt38

#events #adelaideevents #digitalmarketing #digital #adelaide #marketing #prohibitionliquorco

[DigitalADL @digitaladl]

Here's a quick peek at Digital Adelaide 2022, the largest marketing conference in #Adelaide, South Australia.

😍 210 attendees
🎤 16 speakers
💵 7 sponsors
✨1 new venue

We've already started planning for #DigitalAdl 2023... looking forward to seeing you there!

[DigitalADL @digitaladl]

Here's the class of #DigitalAdl '22!
🙏 Many thanks to all our speakers this year. All of our speakers donate their time, knowledge and experience. You all have our #gratitude, and we hope you enjoy @yalumba wine. 🍷
#DigitalMarketing #SocialMedia #ECommerce #Adelaide #Conference

[DigitalADL @digitaladl]

And that's a wrap on Digital Adelaide for 2022 🙌

Thank you to everyone who attended either in person or online! We hope you're all had as much fun as we did and can't wait to do it all again next year. But for now... 🥂

#DigitalAdl

[DigitalADL @digitaladl]

Using real stories about real people results in real impact.
#DigitalAdl

[DigitalADL @digitaladl]

From Facebook chat to viral photo op in the space of 4 hours. Adelaide Hospo Collective harnessed the power of the people to make a real difference in the community.
#DigitalAdl

[DigitalADL @digitaladl]

We live in an internet age, but we are still running on instinct. So being human is key 🔑
#DigitalAdl

[DigitalADL @digitaladl]

And our final speaker for this year, @SimoneDouglasSM from Adelaide Hospo Collective will be chatting about the power of community advocacy via social media.
#DigitalAdl

[Tania Cavaiuolo @TaniaSee]

Thanks Anna-Louise. Have to say I did enjoy the broader marketing session within the program. Digital marketing is only one aspect of the marketing mix.

#DigitalAdl #Marketing #Adelaide

[Paul Gordon @paulgordon]

Fun #DigitalAdl fact: 5 of the speakers at this year's conference were part of @fresh927 over the years. Odd coincidence? @malchia @SimoneDouglasSM @EdDJGex #AndrewSabotino

[DigitalADL @digitaladl]

We love social listening! If you're not already doing it, you should be.

[Daniel Lean @dlean05]

@digitaladl Following along on Twitter but would add social listening is a great way to do this, with solid data to help guide campaign. Plus also track sentiment along the way and results at the end.

[Tania Cavaiuolo @TaniaSee]

Couldn’t agree more, Anna-Louise Coppock. Clients who engage me to run focus group research often do so to test hypotheses, assumptions, and build a business case to influence internal marketing culture.

#DigitalAdl #Marketing #Adelaide

[DigitalADL @digitaladl]

Don't stop mixing! There are opportunities in activations, media exposure, influencers, competitions, and much more.
#DigitalAdl

[DigitalADL @digitaladl]

Some key takeaways from the Kidchella campaign:
- Consumer insights were key
- A mix of traditional and digital media is integral in Adelaide
- Tenant buy-in was critical

#DigitalAdl

[DigitalADL @digitaladl]

By working with the local council and restaurants, and through PR and media, and social media, JLL achieved incredible exposure and a high number of attendees (we do need to mention this was all pre-covid).
#DigitalAdl

[DigitalADL @digitaladl]

Next, create your concept. In the case of Anna-Louise and JLL, they decided to launch a family friendly festival - Kidchella!
#DigitalAdl

[DigitalADL @digitaladl]

Once you've done your market research, identify your market and your opportunity.
#DigitalAdl