Marketing is amazing.
You get to inspire humans.
You get to connect people to new brands.
You get to help people find products that solve specific problems.
Pretty damn great.
Quick Copywriting Tip
What you must know about your competitors' landing pages before you write your own:
• USP
• Offer
• Proof
• Design
• Benefits
• Headline
• Features
• Big promise
Anything else you’d add?
Don’t underestimate tone.
We believe that the success of his post was partially due to the tone that we took to convey the sensitive nature of the post.
It’s important to handle situations with a light touch.
Yesterday, we published a controversial post for a client… going against our initial recommendation.
And it worked.
It showed a side to the mission that many had never thought about.
Engagement was higher than ever. The client was so happy.
Here are a few takeaways👇
Brands, don’t let fear hold you back from talking about the reality of your day-to-day operations.
The good, the bad, the ugly.
Normalize brand authenticity, even when things go wrong.
Every great company and personal brand is building up an online presence.
To help them…
Learn to:
• write copy effectively
• design for social media
• tell stories with emotion
• create content that intrigues people
These skills are in demand.
Start now.
I don't think you realize how much opportunity is staring you straight in the face.
Let's say you are holding a cup
1. Get curious about how it was made
2. Learn how to make it via the internet
3. Start making cups
4. Learn marketing and sales
5. Add a unique touch to the cup
Short list of the jobs startup founders do all at the same time.
- VP Engineering
- VP Sales
- VP Product
- VP Customer Support
- VP Marketing
- VP Operations
- Legal
- Human Resources
- Public Relations
- Head of Content
- CFO
- Janitor
To build an #AddictiveBrand, start with the deeply unfulfilled needs of your target audience and end with the desire to meet those needs in the most effective, impactful, and ethical way possible!
#Biztips#BusinessOwner
https://t.co/4CK1pL3jKb
#MarketingNews In an effort to protect the data of its users, Apple is doubling down on the permissions hoops that big tech cookie-trackers like Facebook will have to jump through in order for ads to be shown!
This is a big “uh oh” moment for Facebook, and heck – all of us ...
#Parler App downloads EXPLODE in wake of #TrumpBanned scandal. Supporters flock to the new social media app.
Read the full story by @mashable
https://t.co/pxSYqDDCpH
#Facebook was accused on Wednesday by the US and more than 40 states of breaking #antitrust laws by purchasing direct competitors #Instagram and #WhatsApp.
Thoughts?
https://t.co/sYF4OMxEkO