Did you know, that 70% of internet users want to learn about products through a brand’s online content, vs. traditional advertisements?
Having a solid content strategy backed by user research will make sure your users' needs are met, in the right place, at the right time. #RBBi
"Unfortunately, in the #MENA we are behind in terms of utilising technology with data" says @ey_mena's Daniel Mendonça. "There's a need for new talent and a mindset change for the MENA to catch up." #DigitalksDubai
.@Sprinklr's @irfanverjee shares his expert knowledge about the challenges with data and reminds us that "data is only the first part - making it actionable is the tough part." #digitalksdubai
"From an analyst point of view it's very important to stay impartial and objective. As for data validity, you need to understand the business rules before undergoing any transformation process" mentions @tajawalae's Louise Blake #digitalksdubai
"Look at human behaviour signaling to help target your consumers and remove all noise whether technical, change of metrics..." says @mbc_group 's @laurachaibi#DigitalksDubai