Yun Park

[Yun Park @dimeflipper]

@LilliChezak @WortylkoLori I agree with the importance of packaging. Not only does it communicate information to the customer, but it is also an actual product. This means that the value of the packaging can heavily affect a customer's perception of their purchase. #ucbamktg2080 @WortylkoLori

[Yun Park @dimeflipper]

#UCBAMKTG2080 I think that both brand and line extensions are great ideas that build off of success. These ideas can be observed through bizarre food combinations gaining people's interest through brand recognition, such as Nutella dry-aged steak and Taki ramen. @WortylkoLori

[Yun Park @dimeflipper]

@KyleeTaylor19 @WortylkoLori I agree with your comment. Even when the market shrinks overall with deficits in consumer spending, it is still often worth the competition for that money. It's a shame most companies cut their marketing budgets when finances go south.

@WortylkoLori #UCBAMKTG2080

[Yun Park @dimeflipper]

I've heard of government contracting as being lucrative, but I never considered it as a B2B market before. It made sense once we learned about the RFP process, as I was reminded of how construction companies often vie for government projects.

@WortylkoLori #UCBAMKTG2080

[Yun Park @dimeflipper]

@Evilwaldo28 @WortylkoLori I completely agree because the post does state that supplies are limited, although the phrasing was questionable at best. What should have been put forth as a raffle was instead described in the same words as a massive limited time clothing sale- "while supplies last."

[Yun Park @dimeflipper]

@WortylkoLori In terms of the 4E framework, Draper James nailed excitement but fell short on education. Its failure to properly inform its participants of the scale of the giveaway ultimately led to the entire campaign backfiring. @WortylkoLori #UCBAMKTG2080