Maybe you're not depressed. Maybe you're just born to spend your time outside, be surrounded by close friends, eat real food, bask in the sun...and instead you sit in a cubicle for 60 hours a week, center your diet around leaves and pay $4k a month to live in a closet in a city.
An offer can 10x your biz when:
1. You give the prospect something they desperately want, which is clearly of high value and low relative cost to them
And also
2. You build your business in a way that makes it economically viable to scale that offer
Nobody talks about #2
2024
In:
- wired headphones
- starting a new country
- picking up people in person
- snorkeling
- free balling
- leisure
- cozy maxxing
- carbs
- MOOOing
- God
- disappearing once a quarter
- snorkeling
- dolphin births
- figuring out whats in antarctica
- monogamy
- buying lots of goats and cows
Out:
- birth control
- foot prisons
- tap water
- cold plunges (RIP)
- casual sex
- hustle culture
- sunscreens
- porn
- lip fillers
- skincare products
- Taylor Swift
- fragrances
- the news
- airpods
- oat milk
- polyester
- dating apps
- living in the USA
- touching receipts
You?