Leo Moore

Paid ads and lead gen. Free trainings & daily insights at the link

[Leo Moore @LXMoore_]

"First time founders are obsessed with product.

Second time founders are obsessed with distribution."

- @justinkan

[Leo Moore @LXMoore_]

Hilarious that people say media buying is dead

More than half the audits we do, the media buying is dogshit and is the # 1 constraint

EG if spending 20k/mo and need 50+ creatives per month to sustain spend, either your ads are complete shit or just terrible media buying

[Leo Moore @LXMoore_]

Scaled a b2c subscription app from 4.1m to 5.3m ARR in 4 months

18/20 top spending ads were all statics

Stop freaking out about AI video and start writing better long form copy + finding winning formats to rip from other industries

[Leo Moore @LXMoore_]

Life been on creative mode since learning Claude code tbh

Most fun I've ever had in business and growing faster than ever.

Just going hard af in the paint

Generational opportunity

[Leo Moore @LXMoore_]

Model out CAC payback and monthly cash burn on FE and know your LTV. Kind of just a game of cash management

We have a client like this and we just fill out sheets daily that model the important metrics so we know what CAC we can spend into vs pull back

Also Meta CAC usually 10-20% higher than overall due to some coming from email/organic and so on

[Leo Moore @LXMoore_]

The UI for my entire life has just become Claude code

Need to message an employee? Claude code

Need to set an appointment? Claude code

Need to check news on my portfolio? Claude code

Most insane product of all time

[Leo Moore @LXMoore_]

@conortrains The image tests we use are completely diverse like completely different type thing but the body copy changes are pretty close like just hook variations for the most part

[Pyrate @CEOLandshark]

Alex Becker @ZssBecker to his private FB Group in 2020. He sold Hyros for $110M+ this year.

"What's that, 5 hours of work? You have 195 more to go!"

With a mindset & focus like that, one simply can NOT lose..

h/t: @Dropshipceo

[Leo Moore @LXMoore_]

Crazy how people are able to raise money while Anthropic are one shotting at least one industry per week

[Leo Moore @LXMoore_]

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP Strat

[Leo Moore @LXMoore_]

First ever billion dollar 2 person company lol

Gonna be a fun next few years

[Leo Moore @LXMoore_]

@sonny8s Ya at the top level of info I agree, more talking about the average YouTube info guy talking about scaling to xyz that lots of people look up to

[Leo Moore @LXMoore_]

There are like 3 people in info who are S Tier marketers

Most of scaling info is the trend + virality + ruthless sales

The best marketers are in eCom and affiliate

If ur in info, learn from eCom

EG:

- Daniel Iles
- Brook Hiddink

Both run their ads like an eCom brand. Big $

[Leo Moore @LXMoore_]

@theaymanarab yeah bro https://t.co/UWJP91BsgE

[Leo Moore @LXMoore_]

Honestly I don't think people know what's coming in terms of AI

I am not overly technical or AI savvy

But I have automated pretty much every task in my marketing agency in 20 hours of focused work just using Claude

Everyone says it's a big deal, but it is an even bigger deal

[Leo Moore @LXMoore_]

@itsmarcosruiz Playbook

[Leo Moore @LXMoore_]

Seeing this kind of thing all over my feed

Anyone spending >$100k/mo on this style of creative?

Seems solid but have only seen creative people talking about them, media buyers not so much

[Henry @HenryCrochemore]

"Day 10, I looked in the mirror and couldn't believe it"

This brand is printing.

Creatine Gummy. 762 active ads. Transformation-timeline hook that makes results feel inevitable.

"My arms looked fuller. My shoulders broader. Day 30, my wife asked what I was taking." That's the dream sequence every man over 40 visualizes. And it came from a 58-year-old.

Most creatine brands sell to gym bros. Creatine Gummy sells to the 50+ crowd with 762 ads of pure scale.

The creatine market is dominated by powder tubs. This brand wins by making creatine accessible and age-appropriate.

NOW GO FUCKING PRINT 🔥

I found this ad on @GetHookdAI they got 10000s of ads and products that are printing right now

[Leo Moore @LXMoore_]

@maverickecom Scale

[Leo Moore @LXMoore_]

It's over

[Leo Moore @LXMoore_]

If this is real and me and the boys get bombed to shit

1. Cheers to all my clients and customers, appreciate ya

2. Can someone tell my team in Europe to take over operations and recruit someone good to run the company

3. To all my opps - I will be haunting you in the afterlife

4. To my loved ones - I have achieved everything I ever wanted and lived a very fulfilling and happy life. Would prefer not to get bombed but if we do, all g see you in the next one

And if this goes viral because we do get bombed, go watch my YouTube and proliferate my ideology until the end of time

Cheers 🫡

[Imajin @BradJamin3]

Intel coming in.
People are evacuating Melbourne and heading bush.
ADF soldiers have told their best mates and families to go bush, near water reserves. Take medical supplies and food. Go near rivers, etc.

We are all getting the text messages.