Benjamin Loki

| Generated over $100m+ b2b in sales

[Benjamin Loki @BenjaminLoki]

No, it's not, but...

"I heard you talk about {problem} when you were on {podcast}"

...crushes, and this is much more efficient than getting Grok to watch them overnight lol

[john kutay @JohnKutay]

PSA “I really liked your podcast..:” is not a good cold email opener. Carry on.

[Benjamin Loki @BenjaminLoki]

@DeanFiacco I don't want to have to open LinkedIn please no

[Benjamin Loki @BenjaminLoki]

the term "as quick as humanely possible" is becoming irrelevant

[Benjamin Loki @BenjaminLoki]

@karrisaarinen @timfl93 @linear 100% add this

[Moondrift @moondriift]

Careless whisper by Jensen Huang

[Benjamin Loki @BenjaminLoki]

@kreativekasper models need data

I think you’d be surprised at how much proritiary data you have in the EU market

Just figure out compliance and repeat the same arbitrage you had with the agency

[Benjamin Loki @BenjaminLoki]

@karrisaarinen @bot Would love to try! Workspace “acquisition-systems”

[Benjamin Loki @BenjaminLoki]

@OpenAIDevs Make Dots faster!

[Benjamin Loki @BenjaminLoki]

How to run a company 101

Not “soon”, but “overnight”

[Elon Musk @elonmusk]

Just did a round table review with the Grok @Bot engineering team.

Fixes are being implemented overnight and you should notice a dramatic improvement by tomorrow. If not, reply to this post and we will address any remaining issues right away.

[Benjamin Loki @BenjaminLoki]

The only reason @ENowoslawski and @Kellen_the_man can’t see eye to eye is because “PMF” doesn’t have a definition

If I said, between these two companies, who has PMF:

1. a company with 18 sales reps on 120k/year each, booking 5 calls a month per rep, looking for help outsourcing the BDR component to focus sales reps times on calls

2. a company pre-revenue, with 2 sales reps, each booking 20-30 calls a month each, but no closes just yet as it’s too early in sales cycles relative to their niche

There is an argument to be made that BOTH have PMF, since one can afford 18 reps at 120k/year and the other is ripping 60 calls a month with 2 reps

So as an agency, which would you CORRECTLY work with if the argument is “no companies before PMF”?

The reality is that it’s a multitude of factors you find in discovery, which as a whole make up the decision and I’d probably bet that they both make similar decisions of who they take on

As a blanket statement though, if you’re working with companies that are founder-led sales, with a commoditised offer like SEO or Web Design vs a funded vertical-SaaS already booking 60-100 calls with their internal team already, you will OBJECTIVELY make less money

[Eric Nowoslawski @ENowoslawski]

1) I was driving with my mother in law and got his response.

2) Jordan also runs a super successful education business and this whole video is a promotion to get people to subscribe to his education. Actually, I'm very jealous of how much revenue he does on it haha.

3) I can concede that but then he said never pre market fit.

Kellen, I'm in no way trying to say your skills are not good. I've also just said publicly I think you're very talented and I respect your work a TON.

I think of a company as pre-product market fit as someone who hasn't figured out who their customer is and how to best serve them.

As an agency receiving no equity (I presumed from the post) you are being paid to solve a highly critical part of the business which ultimately is the founder's responsibility and it is irresponsible of them to think they can hire people fractionally to solve this for them because this is the hardest part of the business.

Can it work sometimes? absolutely, but I still think the founder is responsible for everything from the start to product market fit and is rolling the dice going to someone else they aren't giving equity to, to try to solve this for them.

And then running an agency or a service, I think if you genuinely like doing this work, go for it.

But I would advise publicly, 1:1, anywhere that if you're this good at this segment, you would have more impact serving companies with product market fit.

Bottom line, I'm not saying your abilities are lower. I'm saying as a fractional marketer or agency, this isn't your job to fix this and if you do you should get equity.

and if you like this work, great. But I will hold that I think you and everyone else that likes this stage could take your exact talents and have more impact in every way upmarket.

I guess this won't matter because you said no matter how many defending points but I think you're great. I think even the person that made this post is probably great.

I think if you don't have equity, that this isn't your job and you should take the same talents and go upmarket.

Which I would say directly to you. I think you're great, you should go upmarket.

[Benjamin Loki @BenjaminLoki]

@ENowoslawski Real

(I still don’t know the best warmup settings, why does nobody answer me?)

[Benjamin Loki @BenjaminLoki]

@joshwhitfieldai @clay I love Clay, but isn’t this just email waterfall and validation?

[Benjamin Loki @BenjaminLoki]

@rhyshanak @hpark0011 @capydotai Will check it out!

And of course, the app looks great too. Awesome job.

[Benjamin Loki @BenjaminLoki]

@rhyshanak @hpark0011 Definitely do. What tools have you connected up to get agent functionality? Looks like GCal and Linear otherwise

[Benjamin Loki @BenjaminLoki]

@LXMoore_ Oh and you can iMessage / Slack with Dot which you can’t do with Bot

Killer feature combined with Siri

[Benjamin Loki @BenjaminLoki]

We use the team plan for GPT then have a Project per client

If yours is the same for Claude, I’m pretty sure you can use Duet to get a similar experience to us

My daily workflow is wake up and speak to Dot which then tells me what pending, complete, needs focus etc, then I organise the order it should happen and delegate the work to Codex (Claude Code equivalent) or Work (agent for producing Docs / Sheets)

Only use case you’d need Grok Bot / Dots / Duet to actually do the work is where you need a computer to make it happen

But if you have MCPs / Plugins connected, plus Chat already having browser use, then Codex / Claude Code having coding ability, there isn’t actually much use of a computer that isn’t covered by those lol

Hence I much prefer using the bot as the orchestrator and organiser with the heavier models doing the work, which is why I don’t need the feature of Grok Bot which is multiple agents with access to computers as opposed to one

Since model is better in Codex and Work, quality of output is much higher too

I’m sure Claude will have equivalents to all the above

[Benjamin Loki @BenjaminLoki]

So bored of seeing people flex positive reply rate

One client by the way