Nah these drop shippers need
to be jailed 😭
52,000,000 VIEWS!!!
Some drop shipper made a Down syndrome AI Influencer to sell
“home made lamps”
And went mega viral with only 5 reels
We have hit a new low as a society
Every once in a while a brand owner tells me they don’t want a popup.
And honestly? They’re not wrong to question it.
A popup on your product page is eroding your add to cart rate.
But here’s the tradeoff that only smart founders understand
That email list you’re building, It’s the actual money machine.
When ab tested & optimized to do the least damage on ATC and high signups, now the popup isn’t hurting the sale. It’s funding the next 10.
One customer buys once. The email list makes them buy 4 more times without spending another dollar on ads.
Long term you’re building an asset that prints money on demand.
That’s the machine. Protect the conversion, own the relationship, monetize forever.
✅Use advertorials when:
→ You're introducing a NEW problem people don't know they have
→ Your product needs mechanism explanation (supplements, tech)
→ Building trust for high-ticket ($50+ AOV)
→ You're telling a story people need to believe
❌Don't use advertorials for:
→ People already know the problem (aware markets)
→ Product is visual + simple (clothing, wine)
→ It's an impulse purchase
→ The solution is obvious
The rule:
• If it needs storytelling, use an advertorial
• If it's visual + simple, use regular ads
Bookmark this.
Unwritten Email Rules
- If the subject line doesn't get the open, nothing else matters. It's the most important line you'll write.
- The first line of the body has one job: pull them into the second line.
- Write to one person. Not a segment. One imaginary human.
-"You" beats "we" every single time.
- Specificity sells. "Lost 12 lbs in 3 weeks" destroys "lose weight fast."
- If you swap out the brand name and the email still sounds generic, rewrite it.
- The offer does 80% of the work. Copy just delivers it.
Urgency without a reason is manipulation. Urgency with a reason is service.
- Plain text often outperforms designed templates. Polish can signal "ad."
- The email that gets replies is usually your best performer.
- Most brands email too infrequently, not too often. Consistency builds trust.
- Flows build wealth. Campaigns build relationships. You need both.
- Your welcome flow is worth more than any single campaign you'll ever send.
- List hygiene is unglamorous and directly determines whether your copy even gets seen.
- Curiosity gaps in subject lines outperform descriptive ones almost every time.
- The best-performing email often looks like it took 10 minutes to write.
- Your CTA button copy matters as much as your headline. "Get mine" > "Shop now."
- Story beats feature list. Always.
- The email you're scared to send is usually the one worth sending.
Wake up.
Check client & team messages.
Chug water and a double espresso.
No breakfast.
Deep work for 3 hours.
Meetings.
Deepwork for a few hours.
Gym.
Sleep.
This routine got my agency to 6 figs.
Don't overcomplicate it.
$1.2m/month
only in italy
one of our clients in ess is doing this without touching the us market
most people think they need america to get rich in ecom
but smaller markets are still wide open if you know what to sell
less competition
lower creative bar
cheaper attention
easier to stand out
you don’t need the biggest market
you need the right offer, the right angle, and enough volume
what are you waiting for