leilani | ugc creator

Gen Z UGC Creator | Crafting performance creative for leading DTC brands | tech & entertainment, lifestyle, food | 💌 [email protected] | Portfolio ⬇️

[leilani | ugc creator @directedbylei]

Today gave 5 departments, 1 employee😭

🧹 Clean storage
🧳 Pack for my trip
🎤 Prep for conference weekend
🎥 Bulk film next week's content
📝 Review a brand contract

Trying to get my entire life through airport security before I've even LEFT💀

#ugc #ugccreator #ugccommunity

[leilani | ugc creator @directedbylei]

POV: your AHA peers are all linking up in LA without you😭

curse our conflicting travel schedules, y'all better not be having too much fun without me🫵🏽🩷🩷🩷

#ugc #ugccreator #ugccommunity

[Ann B | Creative Strategist + UGC Creator @generatedbyann]

I'm tired of brands treating every trending format like a creative strategy.

“Everyone is doing founder ads!”

Okay.

Does a founder story make sense for YOUR customer?

“Everyone is using AI animation!”

Cool.

Does it help communicate YOUR concept?

Trends are execution tools.

Customer insight should still determine the strategy.

#ugc #ugccreator #ugcommunity

[leilani | ugc creator @directedbylei]

Friday was yummy todayyyyy, here was the sitch:

✅ Film beach B-roll⛱️
✅ Work on pinned IG carousels
✅ Crosspost + stalk my analytics📈
✅ Review 2 contracts for 2 deals

soooo beach babe to legal department by 5 PM😘✌🏽

#ugc #ugccreator #ugccommunity

[leilani | ugc creator @directedbylei]

@itspriyaaah_ugc HAIR

[SEAN | Creative Strategist | Creator 👩🏻‍🔬 @httpsean_ca]

FFS stop using TRYBE as a place to do gifted collaborations or seeding campaigns. We have a lot of platforms that already do that. You're not using it to its fullest potential as a PERFORMANCE BASED platform.

Here's how I'd actually use it if you're trying to build a creator program that contributes to paid social 👇🏻

1. Be selective with who gets product.

You don't need to approve every creator who applies. Look at whether they can actually communicate on camera and whether their content makes sense for the customer you're trying to reach.

2. Give creators enough direction to make something useful.

Your brief should give them the product facts, customer pain points, offer, claims they can and can't make, and examples of what's currently working. They should understand what you're trying to sell without being handed a script.

3. Review submissions quickly.

If creators are submitting content and it sits in review for two-three weeks, you're slowing down the entire program. Approve usable content, give actionable feedback when something needs work, and keep things moving.

4. Actually launch the content into ads.

I've seen brands with a huge library of approved creator content that has never been tested. Before recruiting another hundred creators, figure out why the content you've already collected isn't making it into the ad account.

IF YOU'RE PAYING CREATORS BASED ON THE PERFORMANCE OF THEIR ADS, THEN THEY'RE SUBMITTING CONTENT "FOR FREE" WITH THE ASSUMPTION THAT IT WILL ACTUALLY BE RUN AS AN AD. HOW TF ARE THEY SUPPOSED TO EARN IF YOU'RE NOT GONNA RUN IT?

APPROVE WHAT YOU CAN RUN. REJECT WHAT YOU CAN'T AND GIVE THE CREATOR FEEDBACK. DON'T JUST APPROVE EVERYTHING BECAUSE YOU'RE SCARED TO HURT THE CREATOR'S FEELINGS.

5. Understand that launching an ad is only the beginning of the test.

Some creator ads will barely spend, some will get turned off quickly, and a small number will continue getting budget because they're showing promise. You need enough creative going through this process to actually learn what works.

6. Look at the creators getting meaningful spend.

Once you have enough data, look at which creators are consistently getting budget behind their content and which ones have produced multiple ads that spend... AND INVEST IN THEM EARLY.

7. Use performance data to guide the next round of content.

If certain hooks, pain points, formats or products keep getting spend, tell your creators. Host weekly or bi-weekly calls with them. You just CAN'T skip this part.

8. Recruit based on what you've learned.

Once you know which creator profiles, products, angles and formats are actually working in paid social, use that information when recruiting the next group. You're no longer just adding creators to the roster and hoping someone makes something good.

🩷 Sincerely,
someone who spends 12+ hours a day on trybe, discord and slack working on affiliate programs and paying out over $250K in creator commissions and bonuses

[leilani | ugc creator @directedbylei]

@mehrrajputUGC slayyy omg i didnt even clock that!😭

[leilani | ugc creator @directedbylei]

now why didn’t X tell me that’s not @mehrrajputUGC’s @ on here😭✋🏽

[leilani | ugc creator @directedbylei]

The creator pipeline can change your whole WORKFLOW

I met @xin_create → Xin carried me to @socialswithmehr → Mehr took me to @jazmineugc's door → Jazmine put me onto timeblocking

and now I escape perfectionism jail everyday with 14 alarms😁🩷

#ugc #ugccreator #ugccommunity

[Ann B | Creative Strategist + UGC Creator @generatedbyann]

Thursday’s agenda:

⌨️ 45 mins in Meta Ad Library
⌨️ Study 3 brands outside my usual niches
⌨️ Save interesting formats
⌨️ Turn 2 customer insights into concepts
⌨️ Brief 2 scripts for editors
⌨️ Film 2 client videos
⌨️ Creator admin

I LOVE studying brands outside my niche.
Sometimes your best inspiration isn't coming from your direct competitors.
#ugc #ugccreator #ugcommunity

[Xin Yi ☆ UGC Creator & Creative Strategist @xin_create]

OCTOBER 1ST Q4 IS HERE 🎃👀

And if you want to get the most out of these next three months, don't forget that Q4 doesn't start from scratch.

The work you put into your skills, content, relationships, systems, portfolio, and business throughout the first 3 quarters is what gives you something to build on now.

Q4 can absolutely be a big season, but the momentum usually started long before October.

So wherever you're at right now, take a second to recognize what you've already built.

Now let's make the most of what's left of the year!!🔥

#ugc #ugccreator #ugccommunity

[leilani | ugc creator @directedbylei]

@UGCOpportunity HAIR

[leilani | ugc creator @directedbylei]

A brand’s next customer might meet them through an ad with ZERO context.

Can my hook stop them? Can the story make them care?

Sooo I'm seeing that my PB is basically where I get to study those questions in real time💋

#ugc #ugccreator #ugccommunity

[leilani | ugc creator @directedbylei]

83.5% of my views + engagement came from NON-FOLLOWERS this month...my yapping is reaching STRANGERS👀

But that’s exactly why I track it.

My hooks + storytelling are getting attention without necessarily relying on an existing audience, and that’s what I watch for UGC too.🧵

[leilani | ugc creator @directedbylei]

@creativelylaila @xin_create @jazmineugc omg they changed my life for sure!🩷

[leilani | ugc creator @directedbylei]

The creator pipeline can change your whole WORKFLOW

I met @xin_create → Xin carried me to @socialswithmehr → Mehr took me to @jazmineugc's door → Jazmine put me onto timeblocking

and now I escape perfectionism jail everyday with 14 alarms😁🩷

#ugc #ugccreator #ugccommunity

[leilani | ugc creator @directedbylei]

@jazmineugc @xin_create you alreadyyyy knowwww! you have me locked in🙂‍↕️

[leilani | ugc creator @directedbylei]

@chi_explores @tran_ugc @mehrrajputUGC i agree🙂‍↕️

[Chi | UGC Creator | Movement & Surf Lifestyle @chi_explores]

I need to stop being a "course h**" as @tran_ugc puts it 😂

If you are into UGC, I would say @tran_ugc and @mehrrajputUGC are the only two coaches you will need.

#ugc #ugccommunity #ugccreator

[leilani | ugc creator @directedbylei]

Important creator-business update:

I found THEE laptop snack🙂‍↕️

freeze-dried mango + raspberry/blueberry🥭

Two ingredients + no crumbs infiltrating my keyboard = the snack department has been optimized

What are y’all eating while you work?

#ugc #ugccreator #ugccommunity

[leilani | ugc creator @directedbylei]

@UGCOpportunity BEAUTY