MOBY UPDATE For the next week, GPT-6 Astra is the default model in Moby on all plans🐳
it is the smartest model in the world in the best harness in the world with all of your data
Go use it.
It is for times like this that having Moby is 🔥
I paid a video editor $1500, sent him a script and said he could use any AI tool he wants. Higgsfield, Runway, DaVinci, whatever.
I gave him a Moby account, and this was his feedback:
Moby is better than Higgsfield at producing these types of assets.
The objective wasn't to use Moby.
The objective was to make the video.
He happened to use Moby because it was just the best tool for the job.
It's insane.
Moby + GPT-5.6 Sol🐳☀️
Sol absolutely crushes design. The wild part? This took me two days, with me steering the model. What once would’ve required a full team and months of work is now a one-person job.
The real unlock is building harnesses that let these models reach their full potential. Moby is one of them.
It’s been a blast building alongside the @OpenAIDevs
https://t.co/0b9fUdwVLi
https://t.co/L28y4nDyDS
https://t.co/W624NNnCPN
and 11 more pages...
We tried to record a normal AI launch video for this. And then we realized…
The best way to showcase Moby 2 is just to let you have it.
Because I genuinely think it’s the best product we’ve ever built at Triple Whale.
It’s a DTC operator’s dream — a proactive agent that works for you.
It can:
- Monitor your ads and improve them
- Launch and optimize campaigns
- Run your Klaviyo flows
- Generate creatives (images + video)
The whole reason we founded Triple Whale was simple:
1. Get all your data in one place
2. Give you clarity
3. Help you automate and scale
Moby 2 is the first time it really feels like we got there.
Next week, we’ll onboard the first cohort of users and then expand as quickly as we can.
But I cannot wait to get it in your hands.
Request early access now → https://t.co/wR7rPuAAAq
The new AMB (autonomous media buyer) that we are building at Triple Whale.
First testers Feedback🤯
If you are interested in learning more comment or DM me
Triple Whale brands generated 424,262 orders from LLM referrals last quarter.
In all of 2024, that number was 7,152.
That’s 59x growth in a year and honestly, it’s still undercounted.
When we looked at post-purchase surveys, 2.5–3x more orders were clearly AI-influenced but never touched a trackable link.
So even if AI isn’t driving half your revenue yet, the trajectory is obvious.
Here’s my advice to brands watching this unfold:
Build visibility before it’s crowded.
That’s why we acquired Anteater and why we’re bringing AI Visibility into Triple Whale today.
For the first time, brands can see how AI models actually perceive them and connect that visibility to real revenue.
This isn’t a new SEO trick or a side dashboard.
AI visibility is the control layer for how modern ecommerce discovery works.
And Triple Whale is helping brands master it.
BFCM isn’t just another busy season.
It’s when brands hit their biggest numbers of the year.
We just rolled out 35+ new product updates to make sure you break records again in 2025. 🧵
We used AI to figure out the exact number of creatives needed to unlock 6 figures in ad spend and avoid falling below target NC-ROAS.
We built this for a new product launch.
🎯 The goal: scale profitably without guessing how much creative we’d need or where ROAS would fall off.
So we built our own Moby Agent inside @triplewhale to replace guesswork with precision and help us forecast creative needs against spend potential.
👇 Here’s how we did it:
3/3 Moby’s creative feedback agent analyzed hundreds of ad variations, identifying a core insight:
Videos that showed social proof in the first 3 seconds performed significantly better.
Team made the change, and performance rebounded with higher CTR and lower CAC, same budget.
The sky isn’t falling, but Prime Day sales are down.
We pulled the numbers from 2000 Amazon brands that are on Triple Whale, 2025 vs 2024 and it’s not pretty.
If your sales are down, it’s not just you.
We have the data to prove it👇 (bookmark this)
I just spent 12 hours playing with Moby our new AI product...
Some prompts gave solid insights. Others, found critical issues in our funnel.
Here are 3 of the prompts that exposed leaks in my ecom brand...
(Book mark this)
This morning, my Director of Product hosted a webinar that should've been a simple walkthrough of our new AI, Moby...
But halfway through… something crazy happened 🤯
One of the brands on the call jumped in to show everyone something WILD.
See they’d been stuck on the same question for weeks:
“If we run a July 4th sale… how much revenue will it generate?”
So right there, mid-call, they Asked Moby.
Typed the question in plain English.
It took 10 minutes and Moby built a 3 page, stunning report.
Telling them:
-Forecasted revenue (daily + total)
-Predicted product bundles
-Inventory risks
Moby gave an objective data driven answer 10 minutes after prompting.
I watched the clip below 10 times this morning.
Just me at my desk grinning like a kid.
Because 5 years ago, when I was running my own ecom brand, I would’ve laughed if you told me this would be possible.
And I would have laughed even harder if you told me me and my buddy AJ were the guys pioneering it.
How fast we've moved, the team we've built and the customers we serve all in 4 years doesn't feel real.
And what's even crazier is that we are SO early. The agents that are building will change the way people and teams work.
God is good.
I don't think there has EVER been a better time to be an entrepreneur.
— Maxx
Founder, Triple Whale
I'm so confident Triple Whale will make you money that I'm making a bet:
If you do over a million dollars/year I'll pay you $250 for 15 minutes of your time.
Today we're Introducing the Prime Day Mega Agent, an intelligent Amazon Analyst built to print you money on Prime Day.
Here’s what it does, autonomously:
– Analyzes Meta, Tiktok and Amazon ad performance
– Predicts your winning SKUs using historical trend modeling
– Generates a plug-and-play Prime Day playbook: what to pause, scale, test and when + when to send out email campaigns
It’s like having a Head of Growth, Media Buying, and Ops in one…
Except It works around the clock and leverages more data than any human ever could.
We built it because we noticed a critical trend👇
When analyzing Prime Day sales data from last year, we found that the top brands didn’t just edge out the competition, they crushed them.
Same tools. Same budgets. Same Prime Day.
Yet somehow a small cohort of brands were crushing at a clip we typically don't see...
So what were the winners doing that no one else was?
We found levers the winners pulled that everyone else missed. Levers like:
- Making their PPC target Prime-specific keywords
- Warming up email audiences weeks before to build anticipation
- Surf-scaling their ads by the hour not by the day on Prime Day
Now, you can get that ENTIRE playbook the winners used custom built on your data.
This agent is available RIGHT NOW. Go into Moby in Triple Whale and search "Prime Day Mega Agent."
If you're a brand doing over a million dollars a year on Amazon, doing Prime Day right isn't a nice to have, it's table stakes.
I guarantee you this agent will make you more revenue...
And I am putting CASH behind it. If you do over a million/year I'll pay you $250 to take a demo... Limited to the first 100 people to sign up.
The link to book is below this tweet.
One more thing 🤯
As part of this launch I'm giving away an Amazon Agentic Org Chart the top brands will be using in the next 12 months.
It will show you exactly what agents to use and for what, so you can maximize Amazon growth, autonomously.
Want it? Retweet and comment "Moby" below and I'll dm you it.
In 2019, my wife and I spent $25,000 on a photo shoot for our brand, Madison Braids.
Took 3 weeks, a pro photographer, 6 models for a few static ads.
Today, AI gave me 50 new static ads then auto-uploaded them to Meta instantly for a couple tokens.
Here is exactly how👇
(Brand owners bookmark this)🧵
just got onboarded to @triplewhale's new AI platform
in 10 minutes, I built an agent that:
→ pulls my top 3 video ads from the past 7 days
→ analyzes hook patterns + key insights
→ gives actionable recs for what to test next
→ builds a fresh creative brief based on the performance data + analysis
→ sends it all to Slack, auto-runs every 3 days
game changer
just got off a call with @AY_Orbach and he showed me some of the new AI agent stuff coming from Triple Whale
absolutely blown away.
feels like we’re about to enter a whole new era of how ecom brands operate 🔥
Print me Money💰
We are seeing this over and over Moby agents are driving brands to have record breaking revenue days.
https://t.co/c164JJIBlm
You should get Moby agents today, and if you don't find the value we will give you the money back.
Amazon Agent - you don't want to miss this👇
1⃣ the best amazon dashboard you have even seen
2️⃣ the Agent builds recommendations right into the report
3⃣ you can schedule this agent to run hourly / daily..
4⃣share the end result with anyone
I am having so much fun building Moby agents