Divay Agarwal

Entrepreneur guised as a Storyteller!
Also, a YouTuber with 10 Million+ Followers
IPs: horrorconindia, divingdeepwithdivay, khoonimonday, TMV

[Divay Agarwal @divay_agarwal]

Hi X, it’s been a while! So, thought of re-introducing myself:

I am Divay and I am a storyteller. I didn't start with a business plan. I started with a fascination for stories and that eventually led to India's Biggest YouTube Channel and Podcast in the "Storytelling" genre.

Back in college, when I was pursuing my BCom (Hons) from Delhi University, what really drove me to college everyday was my theatre society. I did all kinds of plays, performed at National School of Drama and Prithvi Theatre, and developed an unwavering love for storytelling. I knew then, it was my calling. Always has been.

Worked for a movies website at HT for a year, wrote movie reviews and listicles, and then just packed my bags and went to Mumbai to explore the city that never sleeps. And yes, it was like I never slept. Wrote ads for startups, managed community for a media house, made great friends, and cherry on the top - met Shah Rukh Khan, my favourite actor... But that's a story for another day.

While I was writing ads, I wanted to know how brands think, how businesses are built? And that's why I joined MICA, Ahmedabad to pursue an MBA. Opted out of college placements, and again chased a dream of working in content strategy for an OTT. Landed up in JioCinema (Now JioHotstar), as the content guy. From content acquisitions, strategy and curation to "Dhandha at Scale", Reliance taught me a lot. And alongside, I started narrating horror stories on YouTube as a side hustle.

One story became India's favourite storytelling channel...
That channel became a community of 10 Million Loyal Fans...
That community enabled a business...
And over time, that business became TMV — a creative IP powerhouse where we build across storytelling, production, VFX, gaming and events.

Somewhere in the middle of all this, I became many things at once:
a storyteller, a content creator - influencer, a founder, a team-builder, a strategist, a performer, a podcaster and sometimes just the guy trying to make sense of a chaotic creative life.

Today, along with my incredible partner and friend Raman and my super amazing team, I’m building TMV across 5 different directions:
– A services arm working with brands & agencies
– An AI lab experimenting with the future of content
– An influencer + marketing vertical - Dumrooh.
– And the most exciting one for me: original IPs, stories, and worlds
- Even launched India's newest and the coolest pop culture event IP - HorrorCon India (yes, that happened)

But if I’m being honest —
I still feel like I’m just getting started. Right now, I’m obsessed with one question:

"How do we build storytelling IPs from India that can scale globally?"

My inspiration - Walt Disney, hence this pic.

I’m super excited to be more active on X now and share more about my journey and learn more about other amazing humans doing amazing things!

Would love to know more about all of you! Please feel free to introduce yourself in the comments too 👋

#YouTuber #Creator #IP #HorrorCon

[Khooni Monday @khoonimondayYT]

Thank you for all the love and support,
The Horror Show by Khooni Monday is the No.1 podcast on @spotifyindia
#khoonimonday

[Divay Agarwal @divay_agarwal]

@SonyLIV Registered Mobile Number: [phone]
Updated Mobile Number: [phone]
My old number is soon going to be deactivated.

[Divay Agarwal @divay_agarwal]

@RaJatink @BloodDonorsIn @TeamSOSIndia @CovidPlasmaIn @ELister_social Noida, Delhi, NCR

[Divay Agarwal @divay_agarwal]

@BlueMicrophones Hi Team, trying to get in touch with you a collab. How can I reach you?

[Divay Agarwal @divay_agarwal]

@CoryxKenshin hi Cory do check this! A new channel... They are really rocking it with their horror stories:
https://t.co/4k2w3O79Um
Do cover in #SpookyScarySunday as they doing great work in the horror space!

[Divay Agarwal @divay_agarwal]

@apoorvamehta18 Hi! Please check out India's number 1 horror youtube channel https://t.co/aj5Yp9F625
Reaching out for collaboration for Bhoot! Please DM.

[Divay Agarwal @divay_agarwal]

@ShashankKhaitan Hi! Please check out India's number 1 horror youtube channel https://t.co/aj5Yp9F625
Reaching out for collaboration for Bhoot! Please DM.

[Divay Agarwal @divay_agarwal]

@Bps_91 hi Bhanu!! Check out India's top horror youtube channel. Shoutout for collaboration on Bhoot! Please DM. https://t.co/aj5Yp9F625

[Divay Agarwal @divay_agarwal]

@Bps_91 hey!! That is amazing... Lovely to see Bollywood getting into the horror mainframe. All the very best for it. We run a YouTube horror channel with 720K subscribers and we would love to collaborate promotions, just DM me. Check out: https://t.co/aj5Yp9F625

[Divay Agarwal @divay_agarwal]

@Ashwin_saravana Hi, possible to get in touch with someone from Game Over's marketing team. We are horror based YouTube channel called Khooni Monday with over 7 Lac subscriber and are looking for a collab.

[Divay Agarwal @divay_agarwal]

@StudiosYNot Hi Team, had something in mind to help out for the promotion of the movie Game Over. Possible to chat on a DM? Its regarding a YouTube collaboration.

[Divay Agarwal @divay_agarwal]

@creepypuppet Hi James, have been a big fan. Can help in promotions for @lalloronamovie. We are India's number Horror Channel on @YouTube with 476K subscribers. https://t.co/Bz2r3EjGpN

[Divay Agarwal @divay_agarwal]

@lalloronamovie Hi Team, We can help in promotions of your Movie in India. Please DM.

[Divay Agarwal @divay_agarwal]

@petsematarymov Hi Team, we can help in promoting your film in India. Please DM.

[Divay Agarwal @divay_agarwal]

@AmavasMovie Hi team, wanted to reach out to you regarding Amavas Movie promotions! Please direct message.

[Divay Agarwal @divay_agarwal]

@AmavasMovie Trying to get in touch regarding Movie promotions. Please DM.

[Divay Agarwal @divay_agarwal]

@YouTubeIndia 69 Days, 114K Subscribers, Monetization still under review. Can someone from @TeamYouTube please look into this? Channel url: https://t.co/aj5Yp9WHqF No one from YouTube has contacted so far. a little disheartened. @YTCreators @YTCreatorsIndia Please Help & Support

[Divay Agarwal @divay_agarwal]

@AmavasMovie Hi Team, wanted to have a word regarding Amavas Movie Promotions. Please Direct Message.

[Divay Agarwal @divay_agarwal]

@amazonIN Why have sale when you can't deliver on the promise. Order confirmed on 9th, got cancelled on 10th night when scheme runs out. Called, mailed, but no help. Really dissapointed prime customer! Not expected from @AmazonFireTVInd Look into this. ORDER #408-2596957-6100342